Read the review below of Scenterprises Balsamic Vanilla Perfume Blend - designed by Fragrance Expert Sue Phillips and available exclusively from Scenterprises as part of the perfume blend library at your disposable for you to create your very own perfume - or simply wear these delicious perfume blends on their own. Fragrance Belles Lettres article.

Snooki & JWOWW Moms With Attitude #VALENTINESDAYIDEAS go90 1

Custom Fragrances a growing trend from Sue Phillips, Fragrance Expert

Learning how to Create your Own Fragrance at The Scentarium with Sue Phi...

TESTIMONIALS from FRAGRANCE LOVERS at THE SCENTARIUM

                                          

As we think about Valentine's Day and are bombarded by all the offers and gifts for flowers, dinners, chocolates,perfume and everything else under the sun, why not take a moment to really express your sincere love for the person, or people, closest to you and write them a beautiful poem or love letter? Something that truly comes from the heart as opposed to going out and buying something? The day was first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. In 18th-century England, it evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). In Europe, Saint Valentine's Keys are given to lovers "as a romantic symbol and an invitation to unlock the giver’s heart", as well as to children, in order to ward off Saint Valentine's Malady. Valentine's Day symbols that are used today include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have given way to mass-produced greeting cards. Express your love and appreciation with a hand-written love letter. 

Heartfully, Sue

                                            

                                                      WWW.SCENTERPRISES.COM

CREATING A CUSTOM SCENT IS A GREAT WAY TO REFLECT YOUR PERSONALITY & INDIVIDUALITY!

 One of the best compliments you will ever receive when you hug someone is "You smell great!"

The sense of pride and confidence you will feel is palpable when people ask you what you are wearing, and you say: “It’s mine”.  When the fragrance you wear is your very OWN it validates who you are and the choices you make.

The shift in fragrance over the last 40 years reflects socio, economic and political trends and today it is all about Customization!

  

In the 1970’S, CLASSIC & DESIGNER FRAGRANCES were the rage! Classic fragrances such as Chanel, Arpège, Shalimar, White Shoulders were popular. Fragrances from French and American designers emerged as Designers expanded their fashion brands with fragrances.  “Chloe” by the House of Chloe, “Opium” from Yves St. Laurent, “Obsession” from Calvin Klein were just some of the more popular scents wafting in the air.

In the 1980's and 1990's, Celebrity Scents started to populate with the first major Celebrity fragrance from Elizabeth Taylor: "White Diamonds". Soon thereafter, every Celebrity realized that having their own fragrance would appeal to their fans (and expand their bank balance!) 

At the time of the Millennium, the feeling of nostalgia returned with a longing for the 'good old days' and many familiar classic scents enjoyed a resurgence. Chanel has withstood the test of time and still sells well at the holidays.

 
From 2000 to today, almost every Celebrity from Lady Gaga , Madonna, Kim Kardashian and Beyoncé to Justin Bieber, Taylor Swift and Pharrell Williams has a fragrance. The proliferation of Celebrity Scents is vast and the fragrance shelves are filled with Celebrity Scents. Every Reality star now has a fragrance and the choice is overwhelming.  Consumers are confused with such an enormous range of scents.

Customization is now becoming popular as consumers are realizing that they can reflect their own individuality and personality with their own scent creation. Their life experiences are unique to them and everything they wear should reflect that. So, why wear what everyone else wears when you can truly create your own scent? Bespoke Perfumery used to be the realm of the wealthy or nobility. Napoleon had his own scent. Fragrance houses such as Caron and Guerlain created bespoke perfumes for royalty and the formula took several months, sometimes even years, to create and the formula was stored in a secret vault. 

Today, Custom scents are available to everyone, with companies such as Scenterprises and The Scentarium creating a beautiful, educational, ‘scentertaining’ experience at a fraction of the price.

In an hour, with a Fragrance Expert, you can discover the magic and mystery of fragrance, become fascinated by the history of scent, learn about the vocabulary of fragrance, evaluate a range of exquisite blends and then select 3 or 4 you love, and create your very own fragrance. You can even “name” it and receive a Certificate of Registration authenticating your formula. And, when you are ready to reorder, your creation will be sent to you.  This way, when you walk down the street and are asked “What are you wearing?" you will smile and know that it’s YOURS! Personalization is the new YOU!

WHAT’S NEXT FOR THE FRAGRANCE INDUSTRY?

Find out from Sue Phillips, Fragrance Expert who launched TIFFANY, BURBERRY, TRISH McEVOY and fragrances for AVON and more!

In a crowded fragrance market, estimated at between $28billion - $35billion(depending on which research company you follow),  the Celebrity Scent category has now lost it’s bloom!

In just the same way that Social, Political and Economic trends have shaped our past, present and future, Fragrances can reflect those macro trends!

From as early as 1953 Celebrities have aligned themselves with fragrance. The fragrance category was mostly dominated by designers with one of the first, L’interdit by Givenchy, who collaborated with Audrey Hepburn for this iconic fragrance in 1953. Norman Norell launched his fragrance “Norell” in 1968 and then Karl Lagerfeld introduced “Chloe’ in the late 70’s. And who can forget the incredible spicy “Opium” by Yves St Laurent, which personified the 70’s? Then Giorgio Beverly Hills fragrance was launched in 1981 by Fred Hayman and then-wife Gale Hayman with a fanfare normally reserved for a major perfume house launch, and never before seen for an independent boutique brand. Since then the Celebrity category blossomed with Cher’s “Uninhibited’ in 1987 and Elizabeth Taylor’s “White Diamonds” in 1991.

As the economy slowed down in the 90’s the watery, transparent fragrance “L’eau d’Issey” was in sharp contrast to the heavy distinctive florals of the previous decade as consumers pulled back from showy opulence!  And once nostalgia set in as the new millennium began, with a desire for the classics of the past and a resurgence of much-loved classics gained momentum once again with fragrances by Chanel, Dior, Yves St Laurent enjoying popularity.

In the last decade Oud fragrances became popular as perfumers went back to the earliest roots of perfumery and concocted modifications based on oud and incense. And Rose is now becoming the new darling (once again) as the inspiration and epitome of femininity!

Over the last few years, every Celebrity, Actor, Sports figure, Artist , Photographer, Talk Show host and Liquor companies have launched fragrances and the proliferation of celebrity and designer scents continues.  The consumer has become confused with such a large array of fragrances that seem similar.

However, with social media burgeoning, between Twitter, Facebook, Pinterest, Instagram and others, the consumer is now  voicing their thoughts on blogs about fragrance and ‘bespoke’ perfumes is becoming the NEW trend.

Why Custom Perfumery?  Previously once the domain of Royalty and the very wealthy, who wanted an exclusive fragrance for themselves and didn't mind waiting for months or years for it to be developed,  technology has made fragrance development a lot more available. Consumers are now able to enjoy affordable luxurious fragrances for themselves, and don’t have to wear what everyone else wears.  They learn about the magic and mystery of fragrance at seminars and create their own at Scenterprises (www.scenterprises.com)

JULY - a time to celebrate Independence, Individualty and Gratitude.

July prompts us to think about Food, Fun, Fireworks, Friends and of course Fragrance! 

Scents are lighter, effervescent, and keep us feeling cool and refreshed. Of all the senses, Fragrances touch our deepest emotions, reflect the true spirit of a person and should be as individual as you are!

The seasons affect everything we wear, eat and feel – including the scents we choose. When the heat turns up, Americans turn to lighter scents in everything from body lotions and perfumes to clothing fabric softeners.

Americans tend to prefer citrus and floral scents, but in the summer US sales of fragrance tend to decrease or stay flat. At the same time, sales of light body misters and lotions increase, as consumers don’t want to wear a ‘heavy’ scent.

Many new summer scents help reflect and enhance these changes in mood and attitude. One notable reason for this is the fragrance shift from the deep, dark, woodsy notes of the fall and winter, to the lighter citrus and floral scents that reflect the fun, fresh, spirited feeling of summer. Many winter perfumes are too heavy and strong for the summer, so people often choose this time to switch to fragrances that are lighter.

With the change of season, we suddenly experience light-heartedness and upbeat feelings, which are reflected in the fragrances we wear—hence why so many lighter scents are offered in the summer.
Happy Summer Scent-lovers!
Scentfully
Sue

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From the NEW YORK TIMES article: "JUST THE THING FOR THOSE WHO HAVE IT ALL"  - A CUSTOM SCENT! If you want a Bespoke Fragrance and can't afford $15,000 and more from Krigler or $56,800 from Guerlain, contact Sue Phillips from Scenterprises who will create a beautiful perfume for you and fragrance for him at a fraction of the price. Your very OWN Custom Scent is now possible

A handful of famous perfumeries are creating customized perfumes. “This is something that used to be reserved for royalty and has only recently become a little more democratic, quote unquote,” said Polly Blitzer, founder of the Beauty Blitz Web site. “It’s almost like going to Vivaldi or Beethoven back in the day and asking them to create a custom concerto for you.”

Instead of waiting a year for your fragrance to be developed or paying exorbitant prices, Sue Phillips of Scenterprises has been listed as one of the Best Places to create your OWN perfume in New York City for men and women. You get to name or theme your creation and it is stored in our database for ease of reordering.

Sue's process starts with taking a lifestyle questionnaire in which she will determine your Scent Personality. Much like a wine-tasting, you will then evaluate exquisite blends and have the opportunity to select the blends you love!

Just the thing or those who have it all.....but don't want to spend it all!