Hello All
October was a busy month with many events, articles and video clips!
The presentation at Lancome with Glow Magazine was very well attended and you can see the video clip by visiting my website: http://www.scenterprises.com/ and go to The Perfume Studio page and you can see the video and latest press - thank you WWD.COM, BeautynewsNYC.com, and Whom You Know.
http://www.whomyouknow.com/2009/10/nightlight-scenterprises-and-perfume.html
http://www.beautynewsnyc.com/fragrance/be-a-scenterprising-woman/
WWD.COM
Beauty Radar Screen: October 29, 2009
by Belisa Silva
Bespoke Fragrance Lab Looks to Expand
Stagnant fragrance sales may be bad news for manufacturers and distributors, but there may be a silver lining for small entrepreneurs looking to shake up the industry.
To that end, U.K.-born custom fragrance company The Perfume Studio looks to provide a hands-on experience and scent education along with a one-of-a-kind juice.“This is for people who don’t want to smell like everyone else,” said Sue Phillips, president of Scenterprises, The Perfume Studio’s U.S. distributor.
“It’s a chance to connect and share with others,” added Phillips, who has worked on scents for Tiffany & Co., Burberry and Diane von Furstenberg. The Perfume Studio offers $45 seminars for consumers who want to create an individual fragrance. After sampling 18 vials with different custom-blended essential oils, consumers choose three or four blends to create a custom formula, which they name and register with The Perfume Studio.
“No two fragrances are ever alike,” said Phillips. “They are a personal reflection of moods and emotions.”Participants choose from a variety of refillable flacons ranging in price from $25 to $135 to package their fragrance. A selection of purse sprays, hand-blown crystal bottles and a scented atomizer pen are among the options.
“This is great for wedding parties, spas, company events or just a girl’s night out,” said Phillips. “It’s a celebration of the sense of smell.”Information about the The Perfume Studio is available at Scenterprises.com, and Phillips said she is looking to expand in the States through television shopping networks, and spa and salon distribution channels in the coming months.
Stay tuned for November - big event with Sniffpalooza on November 14 at Accademia de Vino on Third Avenue between 63rd and 64th Streets, 11.30a.m.
Don't miss it
Scentfully
Sue
Monday, November 9, 2009
GLOW / LANCOME EVENT - OCT 27, and articles
October - the month of glorious fall colors of burnt oranges, reds, purples and browns has been a great month and certainly November is turning out to be busy as well.
On November 14 we shall be presenting an event for our Sniffpalooza friends...don't miss it. Go to the website and log on to register. Its at Accademie Di Vino at Third Avenue between 63rd and 64th Street, at 11.30a.m.
The guests who have attended our Custom Perfume Experiences has grown and testimonials hae been verypositive - thank you all for attending.
Some great articles as well
Belisa Silva of WWD.COM
Beauty Radar Screen: October 29, 2009
Beauty Radar Screen: October 29, 2009by Belisa Silva
From WWD.COM
Quote from the article:
Bespoke Fragrance Lab Looks to Expand Stagnant fragrance sales may be bad news for manufacturers and distributors, but there may be a silver lining for small entrepreneurs looking to shake up the industry.
Beauty Radar Screen: October 29, 2009by Belisa Silva
From WWD.COM
Quote from the article:
Bespoke Fragrance Lab Looks to Expand Stagnant fragrance sales may be bad news for manufacturers and distributors, but there may be a silver lining for small entrepreneurs looking to shake up the industry.
To that end, U.K.-born custom fragrance company The Perfume Studio looks to provide a hands-on experience and scent education along with a one-of-a-kind juice.
“This is for people who don’t want to smell like everyone else,” said Sue Phillips, president of Scenterprises, The Perfume Studio’s U.S. distributor. “It’s a chance to connect and share with others,” added Phillips, who has worked on scents for Tiffany & Co., Burberry and Diane von Furstenberg.
The Perfume Studio offers $45 seminars for consumers who want to create an individual fragrance. After sampling 18 vials with different custom-blended essential oils, consumers choose three or four blends to create a custom formula, which they name and register with The Perfume Studio.
“No two fragrances are ever alike,” said Phillips. “They are a personal reflection of moods and emotions.”Participants choose from a variety of refillable flacons ranging in price from $25 to $135 to package their fragrance. A selection of purse sprays, hand-blown crystal bottles and a scented atomizer pen are among the options.
“This is great for wedding parties, spas, company events or just a girl’s night out,” said Phillips. “It’s a celebration of the sense of smell.”Information about the The Perfume Studio is available at Scenterprises.com, and Phillips said she is looking to expand in the States through television shopping networks, and spa and salon distribution channels in the coming months.
Bonnie Kim of Beautynewsnyc.com was extremely positive about our enterprise - thank you Bonnie
Peachy Deegan of Whom You Know attended our event and wrote the following: Thank you Peachy!
http://www.whomyouknow.com/2009/10/nightlight-scenterprises-and-perfume.html
The recent event at LANCOME presented by GLOW was very successful and if go to my website -www.scenterprises.com to The Perfume Studio page you will be able to download the Video in which I discuss fragrance and our new Custom Perfume experiences and ....create a perfume that reflects YOU!
The recent event at LANCOME presented by GLOW was very successful and if go to my website -www.scenterprises.com to The Perfume Studio page you will be able to download the Video in which I discuss fragrance and our new Custom Perfume experiences and ....create a perfume that reflects YOU!
Scentfully
Sue
Friday, October 30, 2009
Thursday, October 29, 2009
FABULOUS FRAGRANCE FUN FIESTA!!
Have not updated my blog for awhile due to intense fabulous fragrance fiestas!!
Last week was chocful of presentations:
1) Presenting at Sniffpalooza's Fall Ball to the members and showing them our Custom Perfume experiences;
2) Presenting at the Carlisle NY Collection to a group of wonderful women who love fragrance and fashion;
3) presenting at Lancome's Retail Salon about SCENT-SORY ACCESSORIES - and WHAT YOUR FRAGRANCE SAYS ABOUT YOU! sponosored by GLOW MAGAZINE;
4) presenting to Beauty Editors and fragrance lovers our unique Custom Perfume experience!!
Stay tuned for more interesting and innovative news.......we are thrilled and delighted at the response we are receiving and we thank all our guests, colleagues and of course faith, hope, and the lord for all our wonderful positive response!
Scentfully yours
Sue
Last week was chocful of presentations:
1) Presenting at Sniffpalooza's Fall Ball to the members and showing them our Custom Perfume experiences;
2) Presenting at the Carlisle NY Collection to a group of wonderful women who love fragrance and fashion;
3) presenting at Lancome's Retail Salon about SCENT-SORY ACCESSORIES - and WHAT YOUR FRAGRANCE SAYS ABOUT YOU! sponosored by GLOW MAGAZINE;
4) presenting to Beauty Editors and fragrance lovers our unique Custom Perfume experience!!
Stay tuned for more interesting and innovative news.......we are thrilled and delighted at the response we are receiving and we thank all our guests, colleagues and of course faith, hope, and the lord for all our wonderful positive response!
Scentfully yours
Sue
Monday, October 5, 2009
Monday, September 21, 2009
BRING SCENTS TO YOUR SENSES!
As we get older, the sad truth is that we lose our sense of smell! Because Taste and Smell are so closely intertwined, as our Sense of Smell is diminished our Sense of Taste is compromised.
Without smell there is no taste. Can you imagine life without the enjoyment of actually tasting the food you eat? And what about not smelling those delicious aromas?
We offer an exciting, innovative and creative Perfume Workshop, where we take guests on a 'fragrance journey' to enjoy and savor 18 exquisite perfume blends. Enjoy the wide variety of fragrance blends, such as Spices, Florals, Musks, Citrus, Herbaceous, and Amber blends and give your Sense of Smell an hour of enjoyment. At the end of the seminar, guests choose 3 or 4 blends that they like which becomes their 'formula'! We then decant it into designer-color atomizers or elegant canisters for men and they receive a Certificate of Registration with their own Custom Creation.
HAVE YOU EVER DREAMED OF CREATING YOUR OWN PERSONAL FRAGRANCE?
KIPPY’S of CORONADO, CALIFORNIA PRESENTS A ‘BESPOKE PERFUMERY’ EVENT –
--A CELEBRATION OF THE SENSES!
Sue Phillips, President of Scenterprises Ltd., (www.scenterprises.com) will be making an exclusive guest appearance to present a “Celebration of the Senses” – an innovative and unique custom blending seminar at KIPPY’S, 1114 ORANGE AVENUE, CORONADO, CA 92118 – (619) 564-6218 on Saturday September 26, from 4pm – 6pm (www.Kippys.com).
Price to attend the Interactive Seminar is $45.00.
Sue is a recognized international fragrance expert and is known for having created, developed and launched TIFFANY perfume for their 150th anniversary as well as numerous other internationally successful fragrances and initiatives for Avon, Burberrys, Chanel, Chopard, Davidoff, Diane Von Furstenberg, Lancaster, Lancôme, Oilily & Trish McEvoy to name a few.
Guests have the opportunity to create their own custom perfume in a lovely designer-color purse spray at an introductory fee of $85.00.
For more information or to reserve your space call Sue Phillips at 917-449-1134 or email: sue@scenterprises.com or visit www.scenterprises.com. Or call Kippys at 619-465-6218 to reserve your space. This is so much fun......don't miss it!!
Without smell there is no taste. Can you imagine life without the enjoyment of actually tasting the food you eat? And what about not smelling those delicious aromas?
We offer an exciting, innovative and creative Perfume Workshop, where we take guests on a 'fragrance journey' to enjoy and savor 18 exquisite perfume blends. Enjoy the wide variety of fragrance blends, such as Spices, Florals, Musks, Citrus, Herbaceous, and Amber blends and give your Sense of Smell an hour of enjoyment. At the end of the seminar, guests choose 3 or 4 blends that they like which becomes their 'formula'! We then decant it into designer-color atomizers or elegant canisters for men and they receive a Certificate of Registration with their own Custom Creation.
HAVE YOU EVER DREAMED OF CREATING YOUR OWN PERSONAL FRAGRANCE?
KIPPY’S of CORONADO, CALIFORNIA PRESENTS A ‘BESPOKE PERFUMERY’ EVENT –
--A CELEBRATION OF THE SENSES!
Sue Phillips, President of Scenterprises Ltd., (www.scenterprises.com) will be making an exclusive guest appearance to present a “Celebration of the Senses” – an innovative and unique custom blending seminar at KIPPY’S, 1114 ORANGE AVENUE, CORONADO, CA 92118 – (619) 564-6218 on Saturday September 26, from 4pm – 6pm (www.Kippys.com).
Price to attend the Interactive Seminar is $45.00.
Sue is a recognized international fragrance expert and is known for having created, developed and launched TIFFANY perfume for their 150th anniversary as well as numerous other internationally successful fragrances and initiatives for Avon, Burberrys, Chanel, Chopard, Davidoff, Diane Von Furstenberg, Lancaster, Lancôme, Oilily & Trish McEvoy to name a few.
Guests have the opportunity to create their own custom perfume in a lovely designer-color purse spray at an introductory fee of $85.00.
For more information or to reserve your space call Sue Phillips at 917-449-1134 or email: sue@scenterprises.com or visit www.scenterprises.com. Or call Kippys at 619-465-6218 to reserve your space. This is so much fun......don't miss it!!
Thursday, September 10, 2009
REFLECTIONS ON THINGS PAST, PRESENT & FUTURE
This story was just published in BESTEVER YOU.COM and thought I would publishe it on my blog! Please read it and contact me!
http://www.besteveryou.com/features/feature2.htm
As I just had my birthday on August 24, I am reflecting on the 32 years I have been in America and the various paths my life has taken! I was born in South Africa and have now been an American far longer than I was a South African. I was a singer and actress in South Africa, and when I arrived in New York, I performed all over the city with various comedy groups - singing, acting and dancing. Eventually I applied for and received my SAG and AFTRA cards and became a nightclub singer and performed jingles, voice-overs and commercials. Having an 'English' accent was (and still is) great - it got me noticed and people seem to have loved my unique accent - its not quite English and not totally South African – its somewhere in between....I still call the elevator a 'LIFT'; and when I get a MY-GRAIN (migraine) I take 'vitamins'- not VY-TAMINS!
My career took a different path after I got my green-card! I was hired by Elizabeth Arden and because of my ability to perform in front of people, I became the National Training Manager and traveled around America setting up Training Schools and motivating the beauty advisors behind the counters of major department and specialty stores to sell the Chloe and Lagerfeld fragrances. (I had to spend 3 months behind the counter at Macy’s for my orientation, and that was soooooo interesting! People whom you thought could not afford to buy a perfume scraped up the money and made a purchase!) Eventually I became the National Spokeswoman for the company setting up Image Updates and conducting Special Events and Guest speaking engagements for the company.
Traveling all over the country was a great learning experience for me as I began to learn the regional differences and recognized that New York was not America! I have been in all the major cities as well as some smaller cities and towns and realize the vastness of this amazing country. I was with Arden for 6 years and then was hired to become the Marketing Director for Lancôme, responsible for the marketing and development of Women's Fragrances and Men's Treatment products. I loved the creative process of bringing a product to market and after 4 years I was hired to become the Vice President of Marketing for Tiffany & Company – to develop the new TIFFANY Fragrance. I was fortunate enough to have developed and launched the Tiffany perfume worldwide for their 150th anniversary, as well as initiating the development for the Men's Fragrance, TIFFANY FOR MEN.
I eventually left Tiffany as I had my own product launch - my little girl Romy (!) and established my own consulting, strategic branding and marketing company, Scenterprises Ltd. So for the past 20 years (yes, she is 20 now) I have been responsible for the creation, development, execution of some of the world's top brands and perfumes, and it has been an amazing experience. I have worked with some of the best names in the industry and developed very successful initiatives - fragrances for Burberrys, Trish McEvoy, Oilily, Chanel, Bath & Body Works, to name a few, and been the project leader on many different businesses for AVON e.g. Air Freshener, Avon Candles, Home Fragrances, a brand for Diane Von Furstenberg, and Avon Wellness - Health and Wellness Business.
For the past few years I have been very involved in making the world smell great! Environmental Scent-branding has become a big trend and I have collaborated with many of the top Hotels, Resorts, Spas and Casinos to scent-brand their properties environmentally. In addition in the past year I have been fortunate to work with a UK company to distribute a wonderful Custom Perfume business.
We offer an amazing ‘experience!’ Our presentations and seminars take guest-attendees on a fragrance 'journey' to discover and evaluate 18 exquisite different perfume blends. Once they select their preferred blends, they choose three or four and that becomes their 'formula'. We decant their selection into lovely designer-color purse sprays and they leave with their very own Custom Creation or "Bespoke Perfume". This is a great opportunity for Bridal Events and Showers, Ladies Nights Out, Corporate events for Team-building, Spouse Programs and also for the Spa and Salon industries.
Along the way I was hired as Adjunct Professor of Cosmetic and Fragrance Marketing at FIT (Fashion Institute of Technology) and remember imparting to my students that whatever they did in life they should let their passion lead them. I am sure that in any industry it is similar, but in the Cosmetics and Fragrance industry, passion is a key ingredient for success. I have been so blessed to have been in an industry which I had no knowledge about 32 years ago. If somebody had told me then that I would have been living in New York, and developing some of the worlds most renowned fragrances and been consulting for some of the top companies, I would have never believed it.
As I reflect on how different America is now versus when I first came here in 1977, it saddens me to see how the current economic situation has challenged many individuals, and to see how many people are suffering as a result of the economic climate. One of the difficulties at this time is to try and reinvent oneself and maintain a positive outlook despite the hardships. An encouraging aspect of my business is that we are able to offer people an opportunity to have their own business and to generate Custom Perfume events in their areas. We offer an extensive training program and would love to hire as many Fragrance Ambassadors as possible so that they can offer a unique, creative, interactive FUN Fragrance Experience and generate a feeling of joy and well-being.
Most people have never explored their second strongest sense – the Sense of Smell. I would be delighted to have people contact me and if they are interested in learning more about becoming a Fragrance Ambassador, we could develop a team of like-minded people around the country who are passionate about fragrance, love people, and want to offer a wonderful, fun, interactive Custom Perfume experiences, and… become self-supporting. That is my goal and my dream. Come dream with me and celebrate my birthday by learning more about our fabulous fragrance fiestas!!
Scentfully,
Sue
http://www.besteveryou.com/features/feature2.htm
As I just had my birthday on August 24, I am reflecting on the 32 years I have been in America and the various paths my life has taken! I was born in South Africa and have now been an American far longer than I was a South African. I was a singer and actress in South Africa, and when I arrived in New York, I performed all over the city with various comedy groups - singing, acting and dancing. Eventually I applied for and received my SAG and AFTRA cards and became a nightclub singer and performed jingles, voice-overs and commercials. Having an 'English' accent was (and still is) great - it got me noticed and people seem to have loved my unique accent - its not quite English and not totally South African – its somewhere in between....I still call the elevator a 'LIFT'; and when I get a MY-GRAIN (migraine) I take 'vitamins'- not VY-TAMINS!
My career took a different path after I got my green-card! I was hired by Elizabeth Arden and because of my ability to perform in front of people, I became the National Training Manager and traveled around America setting up Training Schools and motivating the beauty advisors behind the counters of major department and specialty stores to sell the Chloe and Lagerfeld fragrances. (I had to spend 3 months behind the counter at Macy’s for my orientation, and that was soooooo interesting! People whom you thought could not afford to buy a perfume scraped up the money and made a purchase!) Eventually I became the National Spokeswoman for the company setting up Image Updates and conducting Special Events and Guest speaking engagements for the company.
Traveling all over the country was a great learning experience for me as I began to learn the regional differences and recognized that New York was not America! I have been in all the major cities as well as some smaller cities and towns and realize the vastness of this amazing country. I was with Arden for 6 years and then was hired to become the Marketing Director for Lancôme, responsible for the marketing and development of Women's Fragrances and Men's Treatment products. I loved the creative process of bringing a product to market and after 4 years I was hired to become the Vice President of Marketing for Tiffany & Company – to develop the new TIFFANY Fragrance. I was fortunate enough to have developed and launched the Tiffany perfume worldwide for their 150th anniversary, as well as initiating the development for the Men's Fragrance, TIFFANY FOR MEN.
I eventually left Tiffany as I had my own product launch - my little girl Romy (!) and established my own consulting, strategic branding and marketing company, Scenterprises Ltd. So for the past 20 years (yes, she is 20 now) I have been responsible for the creation, development, execution of some of the world's top brands and perfumes, and it has been an amazing experience. I have worked with some of the best names in the industry and developed very successful initiatives - fragrances for Burberrys, Trish McEvoy, Oilily, Chanel, Bath & Body Works, to name a few, and been the project leader on many different businesses for AVON e.g. Air Freshener, Avon Candles, Home Fragrances, a brand for Diane Von Furstenberg, and Avon Wellness - Health and Wellness Business.
For the past few years I have been very involved in making the world smell great! Environmental Scent-branding has become a big trend and I have collaborated with many of the top Hotels, Resorts, Spas and Casinos to scent-brand their properties environmentally. In addition in the past year I have been fortunate to work with a UK company to distribute a wonderful Custom Perfume business.
We offer an amazing ‘experience!’ Our presentations and seminars take guest-attendees on a fragrance 'journey' to discover and evaluate 18 exquisite different perfume blends. Once they select their preferred blends, they choose three or four and that becomes their 'formula'. We decant their selection into lovely designer-color purse sprays and they leave with their very own Custom Creation or "Bespoke Perfume". This is a great opportunity for Bridal Events and Showers, Ladies Nights Out, Corporate events for Team-building, Spouse Programs and also for the Spa and Salon industries.
Along the way I was hired as Adjunct Professor of Cosmetic and Fragrance Marketing at FIT (Fashion Institute of Technology) and remember imparting to my students that whatever they did in life they should let their passion lead them. I am sure that in any industry it is similar, but in the Cosmetics and Fragrance industry, passion is a key ingredient for success. I have been so blessed to have been in an industry which I had no knowledge about 32 years ago. If somebody had told me then that I would have been living in New York, and developing some of the worlds most renowned fragrances and been consulting for some of the top companies, I would have never believed it.
As I reflect on how different America is now versus when I first came here in 1977, it saddens me to see how the current economic situation has challenged many individuals, and to see how many people are suffering as a result of the economic climate. One of the difficulties at this time is to try and reinvent oneself and maintain a positive outlook despite the hardships. An encouraging aspect of my business is that we are able to offer people an opportunity to have their own business and to generate Custom Perfume events in their areas. We offer an extensive training program and would love to hire as many Fragrance Ambassadors as possible so that they can offer a unique, creative, interactive FUN Fragrance Experience and generate a feeling of joy and well-being.
Most people have never explored their second strongest sense – the Sense of Smell. I would be delighted to have people contact me and if they are interested in learning more about becoming a Fragrance Ambassador, we could develop a team of like-minded people around the country who are passionate about fragrance, love people, and want to offer a wonderful, fun, interactive Custom Perfume experiences, and… become self-supporting. That is my goal and my dream. Come dream with me and celebrate my birthday by learning more about our fabulous fragrance fiestas!!
Scentfully,
Sue
Wednesday, September 2, 2009
SCENSORY EVENTS!
Dear Fragrance Lovers
Sue Phillips, Scenterprises Fragrance Expert
Invites You To
SIP, SNIFF & CREATE!
Attend an interactive, fun, innovative event to Create your own Custom Perfume!
When: Every Tuesday in September
9/8, 9/15, 9/22, 9/29
Every Tuesday in October
10/6, 10/13, 10/20, 10/27
Time: 6:00 PM - 7:30 PM
Where: 330 East 38 Street #15A
New York, NY 10016
Consultation Fee: $45.00
The multi-sensory Seminar includes an interactive, creative, educational session all about the history and joys of fragrance. We take you on an olfactive fragrance 'journey' to explore and discover magnificent perfume blends. Sip wine and nibble on delectable treats as you explore sensory fragrance delights!
At the end of the seminar select your very own blends which become your 'formula.' Name your perfume, register your formula and leave with a Certificate of Registration and your very own bespoke perfume.
Choose from a selection of beautiful Designer-Purse Sprays, Elegant Canisters, Hand-Blown Crystal Perfume Bottles, Candles, Almond Oil Body Spray and Scented Atomizer Pen. Prices ranges from $25.00 to $135.00
RSVP: Reserve your spot as space is limited to 10 guests per evening.
Call: (917) 449-1134, or
Register: Log onto
http://www.scenterprises.com
Go to Services page, Click on CLICK HERE FOR INFO or Go to Paypal and click on Seminar date to register.
Please contact us with any questions.
Scentfully,
Sue Phillips, President
Joanne M. Cardello, VP Marketing
Scenterprises Ltd.
Sue PhillipsPresident, Scenterprises Ltd.,USA Distributor of The Perfume Studio, UKscenterprise@aol.comsue@scenterprises.comwww.scenterprises.com
http://www.facebook.com/Scenterprises
Tel: 646-350-6562 Cell:917-449-1134
Tuesday, September 1, 2009
NEW BEGINNINGS! Birthday and beginning of Fall
This past week has been enthralling.....my birthday on August 24 was spent with friends and family and the celebration was truly eventful and filled with glorious food - a multisensory celebration for sure! Dinners, brunches, golf outings, tennis, buffet dinner at my friend's club and more dining ...... my birthday dinner with my daughter at Per Se, "Burn the Floor" broadway musical which was wonderful and yet another dinner ..the next night at Nobu! So a complete week with lots of dining and now whining (about all the weight gain)! It was a real celebration as this was the farewell week for my daughter who is now off to Spain for her junior year abroad and to continue her studies in International Relations and Government and Politics. The best part of all was that while we were in the throes of all the birthday festivities and packing, she reminded me that we had still not made up the custom perfume she had selected two weeks previously. So, on Saturday night, in the wee hours of the morning, I took out my perfume oils and the beautiful gold diamante atomizer she wanted and I began to decant her perfume oils for her. She chose a combination of fresh citrus and ozonic notes and combined it with a gentle floral and musk and then added a hint of sweet green notes and gourmand balsamic blend - truly delicious, uplifting, sweet and filled with sensuality and character - just like her!
Then off to the airport we went - her to Madrid via Copenhagen (and she made her flight) and me to Miami for meetings at the Fontainebleau hotel and then to an Environmental Scenting company for more meetings about scent-branding. Great response to all our initiatives - custom perfumery and environmental scenting! I am so thankful that I found the fragrance industry and it found me....I am passionate about making the world smell divine.
Check out the two latest articles about our Custom Perfumery -
www.americanspa-digital.com/americanspa/200909/
scroll to page 62 - "Making Scents" thank you Julie
http://www.splendicity.com/articles/fall-beauty-events/ - thank you Michelle!
Happy fall - make it fragrant and fruitful!
Scentfully
SUE
Then off to the airport we went - her to Madrid via Copenhagen (and she made her flight) and me to Miami for meetings at the Fontainebleau hotel and then to an Environmental Scenting company for more meetings about scent-branding. Great response to all our initiatives - custom perfumery and environmental scenting! I am so thankful that I found the fragrance industry and it found me....I am passionate about making the world smell divine.
Check out the two latest articles about our Custom Perfumery -
www.americanspa-digital.com/americanspa/200909/
scroll to page 62 - "Making Scents" thank you Julie
http://www.splendicity.com/articles/fall-beauty-events/ - thank you Michelle!
Happy fall - make it fragrant and fruitful!
Scentfully
SUE
Monday, August 10, 2009
New Opportunities around every Corner - Sieze them
Interacting with people via the internet is palpable! Many former colleagues have contacted me and new business opportunities have found their way to us...so thank you Internet gods and Fragrance friends for your interest!
This past week our Custom Perfume presentations have met with incredible success and we are posting Seminar dates in Sept and October where guests will be able to sign up and take a fragrance journey with us and have the opportunity to create their own Custom Perfume.
Please join us for a Multi-Sensory Celebration of the Senses and create your own Custom Perfume!
Where: 330 East 38th Street, Suite 5A, New York, 10016
When: Tuesdays in September- Sept 1, 8, 15, 22, 29
Tuesdays in October - Oct 6, 13, 20, 27
Time: All seminars start at 6pm - 7.30pm
Fee: $45 consultation fee and multi-sensory Seminar: includes an interactive, creative,
educational seminar all about the history and joys of fragrance. We take you on an
olfactive fragrance 'journey' to explore and discover magnificent perfume blends.
Sip wine and nibble on delectable treats as you explore sensory delights!
Purchase: At the end of the seminar select your very own blends which become
your 'formula'. Name your perfume, register your formula and leave with a
Certificate of Registration and your very own bespoke perfume.
Choose from a selection of: Beautiful designer-purse sprays; elegant canisters, hand- blown crystal perfume bottles; candles, unscented Almond Oil Body Spray (you add your own perfume to it); Scented atomizer pen. All products priced from $25 - $135
RSVP: Register now to reserve your spot as space is limited. Only 10 people at a time.
917-449-1134; scenterprise@aol.com.
To register: Log onto http://www.scenterprises.com/; go to Services page. Click on CLICK NOW TO
BUY. Go to Paypal and click on Seminar date and register.
Any questions, please contact us.
Scentfully
Sue
Thursday, August 6, 2009
Recent Interview with Cognac Wellerlane at the Trump World Bar in Manhattan
Cognac Wellerlane chats with Founder Sue Phillips of Scenterprises Ltd. - Video by Mauro Botero click on: http://www.cognacscorner.com/ - Scroll all the way down towards the end and you will see Sue in a peach colored top!
Founded in 1992, Scenterprises Ltd. is a global fragrance consultancy focused on product development, sales and marketing initiatives and brand development. We promise to create and develop your own personal fragrance using the the very finest and best natural ingredients that will never leave you with that awful headache that is often associated with heavy scents and perfumes.
I love incorporating multi-sensory events and believe that our Custom Perfumery is the 'cherry' on the top. This past week has been a sensorial blast - Les Huguenots opera at the Bard Fisher Center in Rhinbeck on Friday night with friends; a culinary 'girl's celebration' feast at Veritas restaurant in NY with friends and my lovely daughter Romy; last night a Broadway Cabaret show outdoors in Tudor City Park! Culmination of Food, Music, Singing with delicious floral scents in the air! How 'scent-sorial'!
Please contact me at to post your comments! I would love to hear from you.
Scentfully,
Sue
Cognac Wellerlane chats with Founder Sue Phillips of Scenterprises Ltd. - Video by Mauro Botero click on: http://www.cognacscorner.com/ - Scroll all the way down towards the end and you will see Sue in a peach colored top!
Founded in 1992, Scenterprises Ltd. is a global fragrance consultancy focused on product development, sales and marketing initiatives and brand development. We promise to create and develop your own personal fragrance using the the very finest and best natural ingredients that will never leave you with that awful headache that is often associated with heavy scents and perfumes.
I love incorporating multi-sensory events and believe that our Custom Perfumery is the 'cherry' on the top. This past week has been a sensorial blast - Les Huguenots opera at the Bard Fisher Center in Rhinbeck on Friday night with friends; a culinary 'girl's celebration' feast at Veritas restaurant in NY with friends and my lovely daughter Romy; last night a Broadway Cabaret show outdoors in Tudor City Park! Culmination of Food, Music, Singing with delicious floral scents in the air! How 'scent-sorial'!
Please contact me at to post your comments! I would love to hear from you.
Scentfully,
Sue
Thursday, July 23, 2009
EVENTS & SCENTEVENTS
"Scentevents" are a compelling way to connect to the consumer. Events are an ideal way to interact, create and capture emotions and generate feelings of wellbeing. More and more companies and retailers are recognizing what entrepreneurs have known for many years and are hosting events that are fun and informative as a way to build relationships and loyal customers.
This past week I attended several events and one in particular, hosted by Gloria Cressler of Elite Professional Networking in New York, was where I met wonderful Cognac Wellerlane (isn't that a great name?) and had the great pleasure to have been interviewed by her: . We had a great dialog about fragrance and chatted about the current state of the fragrance industry.
Scroll down all the way towards the end and you see us sitting together.
The fragrance business is really soft right now but innovation, customization and personalization are all compelling initiatives that will help drive the business. There are so many new fragrances being launched virtually daily by every celebrity, singer, designer, actor, sports-figure and even liquor companies (!)that the consumer is confused, and doesn't necessarily want to wear what everyone else is wearing ....so.....that is where innovative, customization and personalization comes into play, and the niche players are making more headway and being more daring, which is what the fragrance business is, or should be, all about!
We need to bring back the magic, mystery and wonder of perfume and elevate the olfactory sensory aspect of this remarkable craft. The combination of art and science to create intangible emotions and memories is a phenomenon that must be celebrated. That is why we create interactive, creative, innovative fragrance seminars and take people on a 'fragrance journey'.
We are presenting a seminar at BODICURES SPA in Mamaroneck NY on July 27 at 6pm. We would be delighted to see you. Call (914) 777-2873 for more information.
Wishing you all a 'scentillating' week!
Scentfully,
Sue
Monday, July 20, 2009
SUMMER SCENTS IN THE CITY
Sizzling summer in the city! Creating custom scents is the most perfect gift to present to friends and family. Come and join us as we take you on a 'fragrance journey' to evaluate our exquisite fragrance blends. This is an ideal gift for Bridal Showers, Ladies Nights Out and also perfect for Corporate events for Motivational and Team Building seminars.
We are pleased to announce that our first Spa in Westchester "Bodicures Spa" will be presenting a Celebration of the Senses on July 27 at 7pm. Address is 735 E. Boston Post RoadMamaroneck, New York 10543 Tel. 914 777-CURES (2873)
Looking forward to seeing many of our fragrance friends,
Scentfully, Sue
We are pleased to announce that our first Spa in Westchester "Bodicures Spa" will be presenting a Celebration of the Senses on July 27 at 7pm. Address is 735 E. Boston Post RoadMamaroneck, New York 10543 Tel. 914 777-CURES (2873)
Looking forward to seeing many of our fragrance friends,
Scentfully, Sue
Friday, July 3, 2009
Have a Scent-Sational July 4
Fireworks, hotdogs, hamburgers, blueberry pies - aaaahhhh! the smell of July 4! What a joyous sensory celebration of Independence, Freedom and Fortune!!
How grateful am I to be celebrating this uniquely American holiday - after all these years I can proudly say I am an American .....with a South African accent!
Back to our wonderful world of fragrance..... I am delighted to welcome the NY Spa, Bodicures for the body, mind & spirit from Mamaroneck NY to our Fragrance Family! Bette Devito and Margherite Torregiani attended our Custom Perfume seminar on Tuesday July 30, and the excitement in the room was palpable! Joanne Cardello, my friend and amazing colleague, hosted the event in her lovely apartment, and we took Bette and Margherite on a remarkable fragrance journey! They loved it. They selected their blends and were enchanted with their 'bespoke' perfume. They immediately signed up and left with our Starter Kit. They are presenting their first event on July 27. Joanne and I shall be in attendance to present The Perfume Studio at Bodicures! Thanks to Nina Curtis from The Nile Institute in LA (our first formidable, talented West Coast Fragrance Ambassador) for the introduction!
This past week has been quite scentful (!) with people calling wanting to know about The Perfume Studio, if they can attend our seminars, and meet to discuss becoming a Fragrance Ambassador. The answer is Yes, definitely! We have an event this Tuesday evening, and I received word that an Australian lady is flying in to NY to have her very own Consultation on Wednesday. A former colleague is coming in for a meeting to discuss joining our team....and have just received a phonecall from an editor of a well-known business publication interviewing me about the current State of the Perfume industry....(shall keep this Blog updated once the article is published!)
My warmest wishes to all of you for a super Holiday weekend. Be happy and be safe,
Scentfully
Sue
How grateful am I to be celebrating this uniquely American holiday - after all these years I can proudly say I am an American .....with a South African accent!
Back to our wonderful world of fragrance..... I am delighted to welcome the NY Spa, Bodicures for the body, mind & spirit from Mamaroneck NY to our Fragrance Family! Bette Devito and Margherite Torregiani attended our Custom Perfume seminar on Tuesday July 30, and the excitement in the room was palpable! Joanne Cardello, my friend and amazing colleague, hosted the event in her lovely apartment, and we took Bette and Margherite on a remarkable fragrance journey! They loved it. They selected their blends and were enchanted with their 'bespoke' perfume. They immediately signed up and left with our Starter Kit. They are presenting their first event on July 27. Joanne and I shall be in attendance to present The Perfume Studio at Bodicures! Thanks to Nina Curtis from The Nile Institute in LA (our first formidable, talented West Coast Fragrance Ambassador) for the introduction!
This past week has been quite scentful (!) with people calling wanting to know about The Perfume Studio, if they can attend our seminars, and meet to discuss becoming a Fragrance Ambassador. The answer is Yes, definitely! We have an event this Tuesday evening, and I received word that an Australian lady is flying in to NY to have her very own Consultation on Wednesday. A former colleague is coming in for a meeting to discuss joining our team....and have just received a phonecall from an editor of a well-known business publication interviewing me about the current State of the Perfume industry....(shall keep this Blog updated once the article is published!)
My warmest wishes to all of you for a super Holiday weekend. Be happy and be safe,
Scentfully
Sue
Sunday, June 28, 2009
Summer Scents
I just returned from California where I was delighted to present Custom Perfume events with Nina Curtis of The Nile Institute to Beauty Editors, Salon & Spa owners and Consumers and the response was wonderful! We created all kinds of personal fragrances for our guests, and one was named 'Vital Vixen' on behalf of Jamie from 'Vital Juice' !
http://vitaljuice.com/entry_detail/la/9964/We_created_a_custom_perfume_to_turn_us_into_super_vixens_.htm
Shall bring you updated news about future events and if you have scentful suggestions we would love to hear them. Scentfully, Sue
http://vitaljuice.com/entry_detail/la/9964/We_created_a_custom_perfume_to_turn_us_into_super_vixens_.htm
Shall bring you updated news about future events and if you have scentful suggestions we would love to hear them. Scentfully, Sue
Tuesday, February 10, 2009
CUSTOM PERFUMERY
'Bespoke Perfumery' is becoming more and more popular as women and men want to reflect their own expression of who they are, and to have more 'creative in-put' into their purchases. Why smell like everyone else when you can have your own 'bespoke perfume'?
Bespoke Perfumery is on the rise in the UK and Europe and The Perfume Studio UK has come to the USA and being distributed by Scenterprises Ltd. (www.scenterprises.com). It is a unique way to study and appreciate fragrances.
SEMINAR OVERVIEW:
Guests are invited to attend a Master Class Perfume Workshop or Seminar and are taken on a wonderful fragrance 'olfactive' journey by a Fragrance Expert, to 'experience' 18 different exquisitely created perfume blends, such as florals, citrus, spices, musks, ambers, aldehydics, woods and many more. The blends have been created by a Master Perfumer from the UK, whose father and grandfather were perfumers, so glorious scents flow through their veins! The Sensory aspect of evaluating 18 blends is fascinating and magical, and every blend is discussed to determine its ingredients and the emotions that are evoked. The seminar is designed for Womens’ Events, Bridal Showers, Corporate Team-Building, Motivational, Incentive Seminars, and Spouse Programs, and also to mark any celebratory occasion for Men and Women, as this is a Multi-Sensory event and a Celebration of the Senses.
This is a fun, informative, creative, interactive, innovative and wonderful seminar in which people learn about the magic and mystery of fragrances!
The Fragrance Leader begins the Master Class by explaining that our Sense of Smell is the strongest sense after Sight, but truly the most ignored. Without Smell there is no Taste and many people’s life span is shortened because of the lack of Sensory Appreciation. In addition, we discuss the impact of Scents – e.g. Memories, Scents and Emotions and how truly evocative fragrances are.
We can close off any one of our other senses, but cannot turn off our nose, so the impact and memory of scents, aromas, smells, and perfumes are tattooed on our brain and they trigger off all kinds of memories and emotions!
A short Fragrance Quiz is given to guests to determine their overall lifestyle preferences and it is s fascinating to see that their answers corroborate the types of fragrances they prefer – e.g. Woody, Oriental, Florals or Fresh scents.
Then the fun begins by dipping blotter sticks into the Perfume Blends and we pass them around so everyone evaluates them. We savor every blend and discuss the ingredients and the emotions they evoke. At the end of the event, everyone has 18 blotter sticks in their possession and they start the selection process of choosing the blends that they like, discard some, choose different ones, and then ultimately narrow down to the final three or four blends they prefer. Those ultimately become their signature 'formula'.
At the end of the seminar their selection of blends is decanted from the precious perfume oils into lovely designer-color purse sprays for women and elegant canisters for men.
Guests are asked to “name” or brand their own creation and they leave the seminar with their own Signature Perfume. They also receive a Certificate of Registration with a notation of their formula so that reordering is easy as the information in stored in our data base.
In addition, particularly with our Custom Perfume seminars there is a great feeling of 'creative accomplishment' as consumers pay for the 'experience' to take an olfactory journey. There is also an 'artisanal' quality about wearing a perfume that they have created, and one which is purely their own rather than something off the counter that everyone else can wear.
THE PERFUME STUDIO workshop is all about perfume - learning about and exploring scent. Much like a wine tasting, Sue Phillips, President of Scenterprises Ltd., and Fragrance Expert who created and launched many successful fragrances such as TIFFANY & BURBERRYS, leads a magical and mysterious 'fragrance journey experience 18 different, exquisite perfume blends. The blends created by a world-famous perfumer are designed to be worn in combination with each other or alone.
Each guest selects the three or four blends they desire as their own unique ‘bespoke formula’ and themes or ‘brands’ them. Once the selection is made, Ms Phillips decants the perfume oils and blends the formula in a lovely designer purse spray, or elegant canister for men. Each guest leaves with a Certificate of Registration with their own formula, stored in our database for ease of reordering.
People delight in this “experience" as it offers stress-free aromatherapy benefits which boost morale and uplifts spirits Women want to look and be their best and in these challenging economic times, and custom scents are an affordable luxury that makes them feel confident, appealing and alluring
ABOUT SUE PHILLIPS and THE PERFUME STUDIO
CLICK HERE: See TV Interview with Sue Phillips:
San Diego Living LIVE TV Show December 20 2008
Ms. Phillips, well-known Fragrance Expert, is known for having created, developed and launched TIFFANY perfume as Vice President of Tiffany & Co., for their 150th anniversary, as well as numerous other internationally successful fragrances and initiatives for Avon, Burberrys, Chopard, Davidoff, Diane Von Furstenberg, Lancôme, Oilily & Trish McEvoy to name a few.
The Perfume Studio which originated in the UK (www.theperfumestudio.com) has developed ‘bespoke’ perfumery or custom perfume events. It is one of most successful new business trends throughout the UK and Europe……. and now available in the USA exclusively through Ms. Phillips’ company, Scenterprises Ltd. www.scenterprises.com
Sue Phillips is also available for private one-on-one perfume consultations or for couple’s consultations. For more information or to schedule a consultation or workshop, contact Sue Phillips, President of Scenterprises Ltd. at 917-449-1134 or email: scenterprise@aol.com
###
Bespoke Perfumery is on the rise in the UK and Europe and The Perfume Studio UK has come to the USA and being distributed by Scenterprises Ltd. (www.scenterprises.com). It is a unique way to study and appreciate fragrances.
SEMINAR OVERVIEW:
Guests are invited to attend a Master Class Perfume Workshop or Seminar and are taken on a wonderful fragrance 'olfactive' journey by a Fragrance Expert, to 'experience' 18 different exquisitely created perfume blends, such as florals, citrus, spices, musks, ambers, aldehydics, woods and many more. The blends have been created by a Master Perfumer from the UK, whose father and grandfather were perfumers, so glorious scents flow through their veins! The Sensory aspect of evaluating 18 blends is fascinating and magical, and every blend is discussed to determine its ingredients and the emotions that are evoked. The seminar is designed for Womens’ Events, Bridal Showers, Corporate Team-Building, Motivational, Incentive Seminars, and Spouse Programs, and also to mark any celebratory occasion for Men and Women, as this is a Multi-Sensory event and a Celebration of the Senses.
This is a fun, informative, creative, interactive, innovative and wonderful seminar in which people learn about the magic and mystery of fragrances!
The Fragrance Leader begins the Master Class by explaining that our Sense of Smell is the strongest sense after Sight, but truly the most ignored. Without Smell there is no Taste and many people’s life span is shortened because of the lack of Sensory Appreciation. In addition, we discuss the impact of Scents – e.g. Memories, Scents and Emotions and how truly evocative fragrances are.
We can close off any one of our other senses, but cannot turn off our nose, so the impact and memory of scents, aromas, smells, and perfumes are tattooed on our brain and they trigger off all kinds of memories and emotions!
A short Fragrance Quiz is given to guests to determine their overall lifestyle preferences and it is s fascinating to see that their answers corroborate the types of fragrances they prefer – e.g. Woody, Oriental, Florals or Fresh scents.
Then the fun begins by dipping blotter sticks into the Perfume Blends and we pass them around so everyone evaluates them. We savor every blend and discuss the ingredients and the emotions they evoke. At the end of the event, everyone has 18 blotter sticks in their possession and they start the selection process of choosing the blends that they like, discard some, choose different ones, and then ultimately narrow down to the final three or four blends they prefer. Those ultimately become their signature 'formula'.
At the end of the seminar their selection of blends is decanted from the precious perfume oils into lovely designer-color purse sprays for women and elegant canisters for men.
Guests are asked to “name” or brand their own creation and they leave the seminar with their own Signature Perfume. They also receive a Certificate of Registration with a notation of their formula so that reordering is easy as the information in stored in our data base.
In addition, particularly with our Custom Perfume seminars there is a great feeling of 'creative accomplishment' as consumers pay for the 'experience' to take an olfactory journey. There is also an 'artisanal' quality about wearing a perfume that they have created, and one which is purely their own rather than something off the counter that everyone else can wear.
THE PERFUME STUDIO workshop is all about perfume - learning about and exploring scent. Much like a wine tasting, Sue Phillips, President of Scenterprises Ltd., and Fragrance Expert who created and launched many successful fragrances such as TIFFANY & BURBERRYS, leads a magical and mysterious 'fragrance journey experience 18 different, exquisite perfume blends. The blends created by a world-famous perfumer are designed to be worn in combination with each other or alone.
Each guest selects the three or four blends they desire as their own unique ‘bespoke formula’ and themes or ‘brands’ them. Once the selection is made, Ms Phillips decants the perfume oils and blends the formula in a lovely designer purse spray, or elegant canister for men. Each guest leaves with a Certificate of Registration with their own formula, stored in our database for ease of reordering.
People delight in this “experience" as it offers stress-free aromatherapy benefits which boost morale and uplifts spirits Women want to look and be their best and in these challenging economic times, and custom scents are an affordable luxury that makes them feel confident, appealing and alluring
ABOUT SUE PHILLIPS and THE PERFUME STUDIO
CLICK HERE: See TV Interview with Sue Phillips:
San Diego Living LIVE TV Show December 20 2008
Ms. Phillips, well-known Fragrance Expert, is known for having created, developed and launched TIFFANY perfume as Vice President of Tiffany & Co., for their 150th anniversary, as well as numerous other internationally successful fragrances and initiatives for Avon, Burberrys, Chopard, Davidoff, Diane Von Furstenberg, Lancôme, Oilily & Trish McEvoy to name a few.
The Perfume Studio which originated in the UK (www.theperfumestudio.com) has developed ‘bespoke’ perfumery or custom perfume events. It is one of most successful new business trends throughout the UK and Europe……. and now available in the USA exclusively through Ms. Phillips’ company, Scenterprises Ltd. www.scenterprises.com
Sue Phillips is also available for private one-on-one perfume consultations or for couple’s consultations. For more information or to schedule a consultation or workshop, contact Sue Phillips, President of Scenterprises Ltd. at 917-449-1134 or email: scenterprise@aol.com
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