Hello All
October was a busy month with many events, articles and video clips!
The presentation at Lancome with Glow Magazine was very well attended and you can see the video clip by visiting my website: http://www.scenterprises.com/ and go to The Perfume Studio page and you can see the video and latest press - thank you WWD.COM, BeautynewsNYC.com, and Whom You Know.
http://www.whomyouknow.com/2009/10/nightlight-scenterprises-and-perfume.html
http://www.beautynewsnyc.com/fragrance/be-a-scenterprising-woman/
WWD.COM
Beauty Radar Screen: October 29, 2009
by Belisa Silva
Bespoke Fragrance Lab Looks to Expand
Stagnant fragrance sales may be bad news for manufacturers and distributors, but there may be a silver lining for small entrepreneurs looking to shake up the industry.
To that end, U.K.-born custom fragrance company The Perfume Studio looks to provide a hands-on experience and scent education along with a one-of-a-kind juice.“This is for people who don’t want to smell like everyone else,” said Sue Phillips, president of Scenterprises, The Perfume Studio’s U.S. distributor.
“It’s a chance to connect and share with others,” added Phillips, who has worked on scents for Tiffany & Co., Burberry and Diane von Furstenberg. The Perfume Studio offers $45 seminars for consumers who want to create an individual fragrance. After sampling 18 vials with different custom-blended essential oils, consumers choose three or four blends to create a custom formula, which they name and register with The Perfume Studio.
“No two fragrances are ever alike,” said Phillips. “They are a personal reflection of moods and emotions.”Participants choose from a variety of refillable flacons ranging in price from $25 to $135 to package their fragrance. A selection of purse sprays, hand-blown crystal bottles and a scented atomizer pen are among the options.
“This is great for wedding parties, spas, company events or just a girl’s night out,” said Phillips. “It’s a celebration of the sense of smell.”Information about the The Perfume Studio is available at Scenterprises.com, and Phillips said she is looking to expand in the States through television shopping networks, and spa and salon distribution channels in the coming months.
Stay tuned for November - big event with Sniffpalooza on November 14 at Accademia de Vino on Third Avenue between 63rd and 64th Streets, 11.30a.m.
Don't miss it
Scentfully
Sue
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