Tuesday, February 10, 2009

CUSTOM PERFUMERY

'Bespoke Perfumery' is becoming more and more popular as women and men want to reflect their own expression of who they are, and to have more 'creative in-put' into their purchases. Why smell like everyone else when you can have your own 'bespoke perfume'?

Bespoke Perfumery is on the rise in the UK and Europe and The Perfume Studio UK has come to the USA and being distributed by Scenterprises Ltd. (www.scenterprises.com). It is a unique way to study and appreciate fragrances.

SEMINAR OVERVIEW:

Guests are invited to attend a Master Class Perfume Workshop or Seminar and are taken on a wonderful fragrance 'olfactive' journey by a Fragrance Expert, to 'experience' 18 different exquisitely created perfume blends, such as florals, citrus, spices, musks, ambers, aldehydics, woods and many more. The blends have been created by a Master Perfumer from the UK, whose father and grandfather were perfumers, so glorious scents flow through their veins! The Sensory aspect of evaluating 18 blends is fascinating and magical, and every blend is discussed to determine its ingredients and the emotions that are evoked. The seminar is designed for Womens’ Events, Bridal Showers, Corporate Team-Building, Motivational, Incentive Seminars, and Spouse Programs, and also to mark any celebratory occasion for Men and Women, as this is a Multi-Sensory event and a Celebration of the Senses.

This is a fun, informative, creative, interactive, innovative and wonderful seminar in which people learn about the magic and mystery of fragrances!

The Fragrance Leader begins the Master Class by explaining that our Sense of Smell is the strongest sense after Sight, but truly the most ignored. Without Smell there is no Taste and many people’s life span is shortened because of the lack of Sensory Appreciation. In addition, we discuss the impact of Scents – e.g. Memories, Scents and Emotions and how truly evocative fragrances are.
We can close off any one of our other senses, but cannot turn off our nose, so the impact and memory of scents, aromas, smells, and perfumes are tattooed on our brain and they trigger off all kinds of memories and emotions!

A short Fragrance Quiz is given to guests to determine their overall lifestyle preferences and it is s fascinating to see that their answers corroborate the types of fragrances they prefer – e.g. Woody, Oriental, Florals or Fresh scents.

Then the fun begins by dipping blotter sticks into the Perfume Blends and we pass them around so everyone evaluates them. We savor every blend and discuss the ingredients and the emotions they evoke. At the end of the event, everyone has 18 blotter sticks in their possession and they start the selection process of choosing the blends that they like, discard some, choose different ones, and then ultimately narrow down to the final three or four blends they prefer. Those ultimately become their signature 'formula'.
At the end of the seminar their selection of blends is decanted from the precious perfume oils into lovely designer-color purse sprays for women and elegant canisters for men.

Guests are asked to “name” or brand their own creation and they leave the seminar with their own Signature Perfume. They also receive a Certificate of Registration with a notation of their formula so that reordering is easy as the information in stored in our data base.

In addition, particularly with our Custom Perfume seminars there is a great feeling of 'creative accomplishment' as consumers pay for the 'experience' to take an olfactory journey. There is also an 'artisanal' quality about wearing a perfume that they have created, and one which is purely their own rather than something off the counter that everyone else can wear.

THE PERFUME STUDIO workshop is all about perfume - learning about and exploring scent. Much like a wine tasting, Sue Phillips, President of Scenterprises Ltd., and Fragrance Expert who created and launched many successful fragrances such as TIFFANY & BURBERRYS, leads a magical and mysterious 'fragrance journey experience 18 different, exquisite perfume blends. The blends created by a world-famous perfumer are designed to be worn in combination with each other or alone.

Each guest selects the three or four blends they desire as their own unique ‘bespoke formula’ and themes or ‘brands’ them. Once the selection is made, Ms Phillips decants the perfume oils and blends the formula in a lovely designer purse spray, or elegant canister for men. Each guest leaves with a Certificate of Registration with their own formula, stored in our database for ease of reordering.

People delight in this “experience" as it offers stress-free aromatherapy benefits which boost morale and uplifts spirits Women want to look and be their best and in these challenging economic times, and custom scents are an affordable luxury that makes them feel confident, appealing and alluring


ABOUT SUE PHILLIPS and THE PERFUME STUDIO

CLICK HERE: See TV Interview with Sue Phillips:
San Diego Living LIVE TV Show December 20 2008

Ms. Phillips, well-known Fragrance Expert, is known for having created, developed and launched TIFFANY perfume as Vice President of Tiffany & Co., for their 150th anniversary, as well as numerous other internationally successful fragrances and initiatives for Avon, Burberrys, Chopard, Davidoff, Diane Von Furstenberg, LancĂ´me, Oilily & Trish McEvoy to name a few.

The Perfume Studio which originated in the UK (www.theperfumestudio.com) has developed ‘bespoke’ perfumery or custom perfume events. It is one of most successful new business trends throughout the UK and Europe……. and now available in the USA exclusively through Ms. Phillips’ company, Scenterprises Ltd. www.scenterprises.com

Sue Phillips is also available for private one-on-one perfume consultations or for couple’s consultations. For more information or to schedule a consultation or workshop, contact Sue Phillips, President of Scenterprises Ltd. at 917-449-1134 or email: scenterprise@aol.com
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