EVENTS & SCENTEVENTS

"Scentevents" are a compelling way to connect to the consumer. Events are an ideal way to interact, create and capture emotions and generate feelings of wellbeing. More and more companies and retailers are recognizing what entrepreneurs have known for many years and are hosting events that are fun and informative as a way to build relationships and loyal customers.

This past week I attended several events and one in particular, hosted by Gloria Cressler of Elite Professional Networking in New York, was where I met wonderful Cognac Wellerlane (isn't that a great name?) and had the great pleasure to have been interviewed by her: . We had a great dialog about fragrance and chatted about the current state of the fragrance industry.

http://www.cognacscorner.tv/

Scroll down all the way towards the end and you see us sitting together.

The fragrance business is really soft right now but innovation, customization and personalization are all compelling initiatives that will help drive the business. There are so many new fragrances being launched virtually daily by every celebrity, singer, designer, actor, sports-figure and even liquor companies (!)that the consumer is confused, and doesn't necessarily want to wear what everyone else is wearing ....so.....that is where innovative, customization and personalization comes into play, and the niche players are making more headway and being more daring, which is what the fragrance business is, or should be, all about!

We need to bring back the magic, mystery and wonder of perfume and elevate the olfactory sensory aspect of this remarkable craft. The combination of art and science to create intangible emotions and memories is a phenomenon that must be celebrated. That is why we create interactive, creative, innovative fragrance seminars and take people on a 'fragrance journey'.

We are presenting a seminar at BODICURES SPA in Mamaroneck NY on July 27 at 6pm. We would be delighted to see you. Call (914) 777-2873 for more information.

Wishing you all a 'scentillating' week!

Scentfully,

Sue

SUMMER SCENTS IN THE CITY

Sizzling summer in the city! Creating custom scents is the most perfect gift to present to friends and family. Come and join us as we take you on a 'fragrance journey' to evaluate our exquisite fragrance blends. This is an ideal gift for Bridal Showers, Ladies Nights Out and also perfect for Corporate events for Motivational and Team Building seminars.

We are pleased to announce that our first Spa in Westchester "Bodicures Spa" will be presenting a Celebration of the Senses on July 27 at 7pm. Address is 735 E. Boston Post RoadMamaroneck, New York 10543 Tel. 914 777-CURES (2873)

Looking forward to seeing many of our fragrance friends,
Scentfully, Sue

Have a Scent-Sational July 4

Fireworks, hotdogs, hamburgers, blueberry pies - aaaahhhh! the smell of July 4! What a joyous sensory celebration of Independence, Freedom and Fortune!!

How grateful am I to be celebrating this uniquely American holiday - after all these years I can proudly say I am an American .....with a South African accent!

Back to our wonderful world of fragrance..... I am delighted to welcome the NY Spa, Bodicures for the body, mind & spirit from Mamaroneck NY to our Fragrance Family! Bette Devito and Margherite Torregiani attended our Custom Perfume seminar on Tuesday July 30, and the excitement in the room was palpable! Joanne Cardello, my friend and amazing colleague, hosted the event in her lovely apartment, and we took Bette and Margherite on a remarkable fragrance journey! They loved it. They selected their blends and were enchanted with their 'bespoke' perfume. They immediately signed up and left with our Starter Kit. They are presenting their first event on July 27. Joanne and I shall be in attendance to present The Perfume Studio at Bodicures! Thanks to Nina Curtis from The Nile Institute in LA (our first formidable, talented West Coast Fragrance Ambassador) for the introduction!

This past week has been quite scentful (!) with people calling wanting to know about The Perfume Studio, if they can attend our seminars, and meet to discuss becoming a Fragrance Ambassador. The answer is Yes, definitely! We have an event this Tuesday evening, and I received word that an Australian lady is flying in to NY to have her very own Consultation on Wednesday. A former colleague is coming in for a meeting to discuss joining our team....and have just received a phonecall from an editor of a well-known business publication interviewing me about the current State of the Perfume industry....(shall keep this Blog updated once the article is published!)

My warmest wishes to all of you for a super Holiday weekend. Be happy and be safe,
Scentfully
Sue