Monday, September 26, 2011
Fall is here and you can change your fragrance just as the seasons change!
Have you ever dreamed of creating your own fragrance just as each new season inspires you to change your wardrobe? At Scenterprises, Sue Phillips, international fragrance expert, and fragrance editor of GLOW BEAUTY MAGAZINE takes you on a fragrance journey to learn about the magic and mystery of scent to show you how to create your very own Custom Perfume. We have an exquisite range of perfume blends created by The Perfume Studio from the UK which spans the entire fragrance palette – from sparkling citrus notes, to light fresh and clean herbals and ozonic notes; florals that everyone will love, such as fresh , gentle , sexy, sensual and heady florals. And if you prefer sophisticated ‘oriental’ fragrances our blends of spicy, amber, and complex blends of woodsy, musky, mossy and luscious gourmand balsamic notes are warm, sensual and combine beautifully with all the blends.
It is fascinating that each of our 18 blends can be worn as a perfume on it’s own, or combined with 3 or 4 other blends to create your own Signature Perfume for men and woman. We offer events for Corporate Teambuilding programs, Bridal Showers, Bacherlorette Parties, Spouse Programs and for all Special Occasions such as Anniversaries, Birthdays, Engagements. It’s a perfect Gift item for someone or a couple that has everything!
Explore your sense of smell and come on a fragrance journey with us and discover how much fun it is to experience the one sense that triggers memory and emotion! Create your very own Custom Fragrance at a fraction of what it costs with French perfumer! Read the testimonials from our clients on: http://www.scenterprises.com/bespoke/testimonials/ about their Custom Fragrance Experience! For individual or group consultations to create your own Custom Scent: Contact: info@scenterprises.com
It is fascinating that each of our 18 blends can be worn as a perfume on it’s own, or combined with 3 or 4 other blends to create your own Signature Perfume for men and woman. We offer events for Corporate Teambuilding programs, Bridal Showers, Bacherlorette Parties, Spouse Programs and for all Special Occasions such as Anniversaries, Birthdays, Engagements. It’s a perfect Gift item for someone or a couple that has everything!
Explore your sense of smell and come on a fragrance journey with us and discover how much fun it is to experience the one sense that triggers memory and emotion! Create your very own Custom Fragrance at a fraction of what it costs with French perfumer! Read the testimonials from our clients on: http://www.scenterprises.com/bespoke/testimonials/ about their Custom Fragrance Experience! For individual or group consultations to create your own Custom Scent: Contact: info@scenterprises.com
Wednesday, August 17, 2011
Monday, August 15, 2011
AUGUST IN THE CITY
Many times I am asked by clients and journalists the question:
"What is the most important aspect of fragrance?" My answer is: "Wear something you love, and something which reflects who you are!" Don't always follow the trend, because the trend might not suit you.
Seasons, Mood, Emotions all play a part in what fragrances people like and will purchase.
On hot days the last thing people want are heavy perfumes and therefore light, refreshing scents are ideal for this time of year. My ideal scents for Summer are crisp, light, refreshing scents with a hint of hyacinth (for sweetness) and sparkling citrus notes from Bergamot, Grapefruit and a hint of lemon and lime. Fruity notes are fine, but be careful that the fruity fragrances don't become too sweet and 'cloying'in the summer, which can detract from the exhilarating feeling of 'fresh and clean' - two of the most sought after characteristics of a fragrance.
The rain yesterday and today in NY are a respite from the sweltering heat and humidity of the"Dog Days of August"! Once the rain clears, there will be an energizing crisp, refreshig scent in the air and like a wonderful large window-wiper, it clears everything away.
We have had some wonderful coverage of our Custom Perfume events and thanks to Charu Suri and her fabulous team of bloggers we have had lovely articles about our TRAVEL SCENTS events.
Here are just a few of them! Enjoy reading about our CUSTOM PERFUME events from bloggers who know!
http://kittenlounge.onsugar.com/Scentsory-Journey-Sue-Phillips-Bastille-Day-18390220?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KittenLounge+%28Kitten+Lounge%29&utm_content=Twitter
http://downtowntraveler.com/2011/07/22/blogger-society-page-bing-travel-with-dhani-jones-travel-scents-tom-and-jerrys-tweetup-photos/
http://butterflydiary.com/2011/07/hosting-my-first-travel-event-travel-scents-with-sue-phillips/
http://www.prettyconnected.com/2011/08/making-scents-with-sue-phillips/
"What is the most important aspect of fragrance?" My answer is: "Wear something you love, and something which reflects who you are!" Don't always follow the trend, because the trend might not suit you.
Seasons, Mood, Emotions all play a part in what fragrances people like and will purchase.
On hot days the last thing people want are heavy perfumes and therefore light, refreshing scents are ideal for this time of year. My ideal scents for Summer are crisp, light, refreshing scents with a hint of hyacinth (for sweetness) and sparkling citrus notes from Bergamot, Grapefruit and a hint of lemon and lime. Fruity notes are fine, but be careful that the fruity fragrances don't become too sweet and 'cloying'in the summer, which can detract from the exhilarating feeling of 'fresh and clean' - two of the most sought after characteristics of a fragrance.
The rain yesterday and today in NY are a respite from the sweltering heat and humidity of the"Dog Days of August"! Once the rain clears, there will be an energizing crisp, refreshig scent in the air and like a wonderful large window-wiper, it clears everything away.
We have had some wonderful coverage of our Custom Perfume events and thanks to Charu Suri and her fabulous team of bloggers we have had lovely articles about our TRAVEL SCENTS events.
Here are just a few of them! Enjoy reading about our CUSTOM PERFUME events from bloggers who know!
http://kittenlounge.onsugar.com/Scentsory-Journey-Sue-Phillips-Bastille-Day-18390220?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KittenLounge+%28Kitten+Lounge%29&utm_content=Twitter
http://downtowntraveler.com/2011/07/22/blogger-society-page-bing-travel-with-dhani-jones-travel-scents-tom-and-jerrys-tweetup-photos/
http://butterflydiary.com/2011/07/hosting-my-first-travel-event-travel-scents-with-sue-phillips/
http://www.prettyconnected.com/2011/08/making-scents-with-sue-phillips/
Thursday, July 7, 2011
SUMMER IN THE CITY - HOT, SEXY and SCENTED!
What an incredible busy few months! We have been preseting Custom Perfume events for companies like AOL, we did a pre-mother's day event for SAKS Fifth Avenue, parties for 50th Birthday Parties, Events at JUVA SKIN CARE SALON and in general making the world smell wonderful!
At a recent ISES EVENT for the BIG APPLE AWARDS I was thrilled to meet many EVENT planners and they are a great group. It was wonderful to introduce them to our Custom Perfume and Environmental Scenting initiatives. I was fortunate enough to meet Steve Fried of GREAT PLACES and he invited me to write a blog for their website. What an incredible busy few months! We have been preseting Custom Perfume events for companies like AOL, we did a pre-mother's day event for SAKS Fifth Avenue, parties for 50th Birthday Parties, Events at JUVA SKIN CARE SALON and in general making the world smell wonderful!
At a recent ISES EVENT for the BIG APPLE AWARDS I was thrilled to meet many EVENT planners and they are all a great group. I was fortunate enough to meet Steve Fried of GREAT PLACES and he invited me to write a blog for their website:
http://www.greatplacesdirectory.com/blog/summers-%E2%80%9Csenses%E2%80%9D-sizzle
It was posted today and am delighted that I can add that to the roster of publications I write for: GLOW BEAUTY MAGAZINE, HAPPI, VUVUZELA and now GREAT PLACES.
Isn't it terrific that New York passed the Gay Rights Marriage Bill? We anticipate many weddings in the next few months, and we would love to celebrate right along with them and Custom Scent their Events.
Our Sense of Smell is the most powerful we have and yet it is the most ignored. This Summer, indulge yourself and experiment with magnificent herbs and spices and inhale those aromas. They will relax you, entice you, stimulate you and make you feel incredible!....maybe sexy too!!! The magic and mystery of fragrance, Perfume, Aroma or Scents....whichever you call them.....they trigger memory and emotions and can transport you to a time and place from long ago.
Create Your Own Perfume and indulge your senses!
Contact us to schedule a time to explore the wonders of scent.....like no other it will increase your happiness quotient!
if you would like to make a comment we would love to hear from you.
Please "like" us on facebook at www.facebook.com/scenterprises and follow us on twitter at:@scentfullysue
Many thanks
Scentfully,
Sue
Scentfully
Sue
http://www.greatplacesdirectory.com/blog/summers-%E2%80%9Csenses%E2%80%9D-sizzle
At a recent ISES EVENT for the BIG APPLE AWARDS I was thrilled to meet many EVENT planners and they are a great group. It was wonderful to introduce them to our Custom Perfume and Environmental Scenting initiatives. I was fortunate enough to meet Steve Fried of GREAT PLACES and he invited me to write a blog for their website. What an incredible busy few months! We have been preseting Custom Perfume events for companies like AOL, we did a pre-mother's day event for SAKS Fifth Avenue, parties for 50th Birthday Parties, Events at JUVA SKIN CARE SALON and in general making the world smell wonderful!
At a recent ISES EVENT for the BIG APPLE AWARDS I was thrilled to meet many EVENT planners and they are all a great group. I was fortunate enough to meet Steve Fried of GREAT PLACES and he invited me to write a blog for their website:
http://www.greatplacesdirectory.com/blog/summers-%E2%80%9Csenses%E2%80%9D-sizzle
It was posted today and am delighted that I can add that to the roster of publications I write for: GLOW BEAUTY MAGAZINE, HAPPI, VUVUZELA and now GREAT PLACES.
Isn't it terrific that New York passed the Gay Rights Marriage Bill? We anticipate many weddings in the next few months, and we would love to celebrate right along with them and Custom Scent their Events.
Our Sense of Smell is the most powerful we have and yet it is the most ignored. This Summer, indulge yourself and experiment with magnificent herbs and spices and inhale those aromas. They will relax you, entice you, stimulate you and make you feel incredible!....maybe sexy too!!! The magic and mystery of fragrance, Perfume, Aroma or Scents....whichever you call them.....they trigger memory and emotions and can transport you to a time and place from long ago.
Create Your Own Perfume and indulge your senses!
Contact us to schedule a time to explore the wonders of scent.....like no other it will increase your happiness quotient!
if you would like to make a comment we would love to hear from you.
Please "like" us on facebook at www.facebook.com/scenterprises and follow us on twitter at:@scentfullysue
Many thanks
Scentfully,
Sue
Scentfully
Sue
http://www.greatplacesdirectory.com/blog/summers-%E2%80%9Csenses%E2%80%9D-sizzle
Sunday, April 17, 2011
SNIFF YOUR WAY TO PROFITS!! Multi-Sensory Presentations by Sue Phillips
At my recent presentations for the Luxury Marketing Council in Tampa, West Palm Beach and Miami, I showcased Environmental Scenting Technology, and my focus was all about "Celebrating the Senses".
Many people from all industries are fascinated about the subject of fragrance, but some are a little leery about it because they don't really know much about it or understand it. Today, Scent Marketing is the new branding frontier, and it is a growing industry!
Our Sense of Smell is the strongest sense that we have after Sight and yet it is the most ignored! Without our sense of smell we can’t enjoy food because Scent and Taste are so intertwined, and as a result people get depressed and their lifestyle becomes severely impacted.
Many Fortune 500 companies are now recognizing the power of scent, and as a result are ‘scent-branding’ their properties to create a memorable experience for their guests, and to ensure return visits to their Casinos, Hotels, Spas, and Retail Stores. Even Corporate Event Planners are utilizing Scent to create a multi-sensory experience for their guests, and are incorporating ambient aromas for themed weddings, events, and Special Occasions.
Supermarkets are now enticing customers to buy food by incorporating environmental scent in the air.. and much like the Pavlovian response....when you smell the tantalizing aromas of coffee, delicious roast chickens and scrumptious deserts, the cash registers reflect that craving and start to ring as consumers purchase those items.
Today, ambient scenting can be programmed into individual hotel rooms! By selecting your desired scent when you check in at the front desk of an hotel, you can let them know what fragrance you like, and it can be controlled and activated from the front desk so that when you walk into your room, your favorite scent is already wafting in the room! This is an initiative that has already begun in Paris and we are bringing it to the USA.
Talk about customization and establishing a home-away-from home ambience!
This particular technology was developed in France by whiz guru Yvan Regeard of Exhalia and Scenterprises Ltd is the USA partner. Our environmental scent presentation is compelling and the product is amazing! We can deliver fragrance though computers, DVD’s, Videos and television!
Yes! We have Scent-o-Vision in a delivery system that offers amazing aromas for all kinds of interactive, multi-sensory video games, computer programs and TV cooking shows. We have interest from every major fragrance company and also from national Television shows for this application.
We offer 3 product lines to diffuse perfume interactively in association with multimedia contents:
• Scent Marketing products- for fragrance sampling; point of purchase programs, and store events;
• Hospitality Systems product line - Systems for olfactory marketing professionals and for air treatment,
• Home Systems product line-- wonderful ambient home systems
Today there are many wonderful delivery systems from a range of companies for all types of spaces: small, large and medium areas. There are nebulizers which diffuse liquid into vapor which is barely discernible; diffusion through scented pellets with fans; Saturated Pads that are placed in Scent Cubes where the air flow draws in the air and then diffuses it through the fan; Scented Gels which are diffused through digital scent technology through which the scent is synchronized with software and activated via the sound and images in videos and TV television.
The digital world is realizing that the use of fragrance for interactive video games such as “World of Warcraft”, TV Cooking Channels and Flower and Garden shows are much more experiential if the viewer can actually smell the wonderful aromas from their computers, DVD’s, Videos and Television!
Read my articles on Environmental Scenting in the following magazines:
GLOW BEAUTY MAGAZINE
http://viewer.zmags.com/publication/5f7fa368#/5f7fa368/124
VUVUZELA MAGAZINE
http://www.vuvuzelamagazine.com/magazine/index.html
see page 26
SCENT MARKETING HAPPI MAGAZINE
http://www.happi.com/expertsopinion/2011/03/03/scent_marketing
My recent interview on blog talk radio by Karen Krymski from “Women Power Up” discussed the world of scenting. It was broadcast live on April 12 and can be downloaded and listened to at your leisure at:
http://www.blogtalkradio.com/womenpowerup. log onto Scent Branding Discussion with Sue Phillips.
Fragrance, Aroma, Scent, Perfume….. Whichever name you give it, it is the new marketing frontier for branding, and goes beyond just applying it to a lady’s wrists or pulse-points! It is the most powerful SENSE we have that triggers memories and emotions. Today Fragrance can seduce us olfactively, personally and environmentally!
Inhale, Apply, Enjoy and you and your clients will also Sniff their way to profits!!!
Scentfully,
Sue
President, Scenterprises
http://www.scenterprises.com/
sue@scenterprises.com
Many people from all industries are fascinated about the subject of fragrance, but some are a little leery about it because they don't really know much about it or understand it. Today, Scent Marketing is the new branding frontier, and it is a growing industry!
Our Sense of Smell is the strongest sense that we have after Sight and yet it is the most ignored! Without our sense of smell we can’t enjoy food because Scent and Taste are so intertwined, and as a result people get depressed and their lifestyle becomes severely impacted.
Many Fortune 500 companies are now recognizing the power of scent, and as a result are ‘scent-branding’ their properties to create a memorable experience for their guests, and to ensure return visits to their Casinos, Hotels, Spas, and Retail Stores. Even Corporate Event Planners are utilizing Scent to create a multi-sensory experience for their guests, and are incorporating ambient aromas for themed weddings, events, and Special Occasions.
Supermarkets are now enticing customers to buy food by incorporating environmental scent in the air.. and much like the Pavlovian response....when you smell the tantalizing aromas of coffee, delicious roast chickens and scrumptious deserts, the cash registers reflect that craving and start to ring as consumers purchase those items.
Today, ambient scenting can be programmed into individual hotel rooms! By selecting your desired scent when you check in at the front desk of an hotel, you can let them know what fragrance you like, and it can be controlled and activated from the front desk so that when you walk into your room, your favorite scent is already wafting in the room! This is an initiative that has already begun in Paris and we are bringing it to the USA.
Talk about customization and establishing a home-away-from home ambience!
This particular technology was developed in France by whiz guru Yvan Regeard of Exhalia and Scenterprises Ltd is the USA partner. Our environmental scent presentation is compelling and the product is amazing! We can deliver fragrance though computers, DVD’s, Videos and television!
Yes! We have Scent-o-Vision in a delivery system that offers amazing aromas for all kinds of interactive, multi-sensory video games, computer programs and TV cooking shows. We have interest from every major fragrance company and also from national Television shows for this application.
We offer 3 product lines to diffuse perfume interactively in association with multimedia contents:
• Scent Marketing products- for fragrance sampling; point of purchase programs, and store events;
• Hospitality Systems product line - Systems for olfactory marketing professionals and for air treatment,
• Home Systems product line-- wonderful ambient home systems
Today there are many wonderful delivery systems from a range of companies for all types of spaces: small, large and medium areas. There are nebulizers which diffuse liquid into vapor which is barely discernible; diffusion through scented pellets with fans; Saturated Pads that are placed in Scent Cubes where the air flow draws in the air and then diffuses it through the fan; Scented Gels which are diffused through digital scent technology through which the scent is synchronized with software and activated via the sound and images in videos and TV television.
The digital world is realizing that the use of fragrance for interactive video games such as “World of Warcraft”, TV Cooking Channels and Flower and Garden shows are much more experiential if the viewer can actually smell the wonderful aromas from their computers, DVD’s, Videos and Television!
Read my articles on Environmental Scenting in the following magazines:
GLOW BEAUTY MAGAZINE
http://viewer.zmags.com/publication/5f7fa368#/5f7fa368/124
VUVUZELA MAGAZINE
http://www.vuvuzelamagazine.com/magazine/index.html
see page 26
SCENT MARKETING HAPPI MAGAZINE
http://www.happi.com/expertsopinion/2011/03/03/scent_marketing
My recent interview on blog talk radio by Karen Krymski from “Women Power Up” discussed the world of scenting. It was broadcast live on April 12 and can be downloaded and listened to at your leisure at:
http://www.blogtalkradio.com/womenpowerup. log onto Scent Branding Discussion with Sue Phillips.
Fragrance, Aroma, Scent, Perfume….. Whichever name you give it, it is the new marketing frontier for branding, and goes beyond just applying it to a lady’s wrists or pulse-points! It is the most powerful SENSE we have that triggers memories and emotions. Today Fragrance can seduce us olfactively, personally and environmentally!
Inhale, Apply, Enjoy and you and your clients will also Sniff their way to profits!!!
Scentfully,
Sue
President, Scenterprises
http://www.scenterprises.com/
sue@scenterprises.com
Saturday, January 22, 2011
2011 NEW YEAR, NEW SCENT INNOVATION
How would you like to be able to sit at your computer and have your favorite scent be emitted from your computer, and at the same time be connected to the brand’s website and sign up for all kinds of fabulous promotional programs?
Well you can!
This is a new year and all kinds of innovative scent diffusion applications are happening.
Scenterprises is at the forefront of Scent and Fragrance Innovation with partners around the globe!
Also imagine all popular Video and DVD games and programs where characters go through dungeons, smoke, volcanic fire, caves and eventually meet a fabulous princess and as you are watching and listening, you can actually smell the dark pungent smell of dungeons, the acrid smell of smoke, and fire from volcanoes, the dank mossy smell from caves and the wonderful vanilla aroma?
This is the latest Scent technology and the application is wonderful for Cooking shows – Rachel Ray no longer has to wish for ‘smell-o-vision” – we have SCENT-O-VISION and it is here.
We offer Signature Scent and Custom Fragrances for personal care as well as for Environmental and Ambient Scenting!
Contact us. You will love the latest, most innovative concept in multi-sensory offerings And scent-branding
Scentfully,
Sue
www.scenterprises.com
Well you can!
This is a new year and all kinds of innovative scent diffusion applications are happening.
Scenterprises is at the forefront of Scent and Fragrance Innovation with partners around the globe!
Also imagine all popular Video and DVD games and programs where characters go through dungeons, smoke, volcanic fire, caves and eventually meet a fabulous princess and as you are watching and listening, you can actually smell the dark pungent smell of dungeons, the acrid smell of smoke, and fire from volcanoes, the dank mossy smell from caves and the wonderful vanilla aroma?
This is the latest Scent technology and the application is wonderful for Cooking shows – Rachel Ray no longer has to wish for ‘smell-o-vision” – we have SCENT-O-VISION and it is here.
We offer Signature Scent and Custom Fragrances for personal care as well as for Environmental and Ambient Scenting!
Contact us. You will love the latest, most innovative concept in multi-sensory offerings And scent-branding
Scentfully,
Sue
www.scenterprises.com
SCENT-BRANDING presentation to THE LUXURY MARKETING COUNCIL -
Scent Branding
The Ultimate Luxury Marketing Vehicle - Presentation for THE LUXURY MARKETING COUNCIL, NY NY
Marketing gurus and scores of Fortune 500 companies are using scent as part of their marketing strategies to bypass competition and promote brands, businesses, destinations, services or products. Scent Branding is an effective way to enhance customers’ experiences, to influence future purchasing decisions and most importantly to establish an emotional connection with your luxury brand or business. SCENT BRANDING is changing how we communicate with customers at every level across every industry.
Sue Phillips, President of Scenterprises Ltd., will reveal exciting new environmental scent technologies for immediate and easy application to your luxury brand for scenting personal space, offices, showroom and retail spaces, hotels, spas and casinos. She will also demonstrate a revolutionary wireless technology that is computer programmable for video, gaming and ultimately television application.
Additionally, Ms. Phillips will discuss the latest trend of utilizing The Perfume Studio Custom Signature Fragrance Experience for Corporate Sales Meetings and Teambuilding events, Spouse Programs, Inspirational and Motivational events. Attendees will be taken on a complimentary ‘Fragrance Journey’ to experience 18 perfume blends and they will have the opportunity to create their own Signature Perfume for purchase at the end of the presentation.
--------------------------------------------------------------------------------
About Sue Phillips
Sue Phillips, international fragrance expert, was born in South Africa, resides in New York, and is a recognized branding, sales and marketing executive. Sue’s distinguished career includes senior executive positions at Elizabeth Arden, Lancôme and Tiffany & Company.
As vice president of fragrance at Tiffany's, she introduced and successfully launched Tiffany perfume for its 150th anniversary in the USA and worldwide.
Sue has been responsible for re-branding and re-imaging companies and developed strategic licensing opportunities for major apparel companies seeking to enter the personal care market. She created innovative fragrance board games, which were used to launch a major women’s fragrance. For five years Sue acted as Adjunct Professor, Cosmetic & Fragrance Marketing at Fashion Institute of Technology, training a new generation of fragrance marketers.
In 1992, Sue formed Scenterprises Ltd, a global fragrance consultancy focused on: product development, marketing, sales and strategic brand development. Scenterprises Ltd, has successfully implemented initiatives for Avon, Bath & Body Works, Chanel, Oilily and Trish McEvoy to name a few.
Today, Sue develops environmental scenting for the retail, hospitality and gaming industries for top hotels, spas, resorts and casinos. She helps to “scent-brand” selected properties with their own proprietary fragrance. Recognizing the potential of environmental scenting and scent branding, Sue is at the forefront of this burgeoning new industry. In addition, Ambient Scenting through computers, video games and Television is the new way to diffuse scent for interactive, multi-sensory initiatives for Cooking Shows, Video Games and innovative special events programs, available through Sue’s company.
In 2008, Sue’s company, Scenterprises Ltd, was named USA Distributor for The Perfume Studio, UK, offering custom perfume seminars and workshops for individuals, couples, groups, the bridal market, spas, salons and corporate team building initiatives. Guests are taken on a “fragrance journey” to evaluate 18 exquisite blends, and learn about the magic and joy of fragrance. This is an ideal initiative for Teambuilding, Customer Appreciation, Motivational and Inspirational events for Corporations as well as Individuals.
Sue is a contributing editor of Glow Beauty Magazine, Vuvuzela, the new online South African magazine, vuvuzelamagazine.com, and is a Contributing Editor of HAPPI –(Household and Personal Products Industry)Magazine, and has written many articles on fragrance, and the correlation of Smell and Taste, and is a frequent guest speaker at industry seminars. Sue appeared on Fox Business TV, KUSI TV, and San Diego Living TV, and was named the “IT” Girl on www.askmattandtamsen.com.
--------------------------------------------------------------------------------
About Joanne Cardello
Joanne Cardello is a beauty industry expert with 20+ years of experience with leading cosmetics companies. She has held senior domestic and global marketing positions with P&G Prestige, The Estée Lauder Companies, Gemini Cosmetics Inc., Parfums Givenchy and Yves Saint Laurent.
She has led brand management for Dunhill, Montblanc, Ellen Tracy, Izod, Tommy Bahama, Origins, Tommy Hilfiger, Aramis and Prescriptives International.
Joanne directed all aspects of concept development, package design, product development and creative advertising for Dunhill Pursuit, Dunhill Fresh, Dunhill Pure, Femme de Montblanc and Montblanc 100th Anniversary commemorative diamond fragrance, the first Izod fragrance and the Tommy Bahama Set Sail South Seas franchise.
Joanne brings her wealth of corporate experience to Scenterprises Ltd.
--------------------------------------------------------------------------------
About Scenterprises
We have a passionate interest in just about anything that nurtures the senses through the fragrance experience.
We work with some of the leading consumer brands in the world, including Tiffany, Burberry, Lancôme, Avon, Lancaster, Trish McEvoy, Oilily, Bath & Body Works, Chanel and many more. We create new products to define branding, promotional and licensing strategies in order to deliver high-impact fragrance collections.
As arbiters of fragrance trends, we have a true scents of style. Our fingers are on the pulse of the beauty industry.
Scenterprises offers multi-sensory experiences taking clients on a fragrance journey to create their very own custom perfume. In addition to personal fragrances we create branded scented environments to scent brand properties such as hotels, spas, retail outlets and other commercial spaces.
--------------------------------------------------------------------------------
Return to Top of Page
The Ultimate Luxury Marketing Vehicle - Presentation for THE LUXURY MARKETING COUNCIL, NY NY
Marketing gurus and scores of Fortune 500 companies are using scent as part of their marketing strategies to bypass competition and promote brands, businesses, destinations, services or products. Scent Branding is an effective way to enhance customers’ experiences, to influence future purchasing decisions and most importantly to establish an emotional connection with your luxury brand or business. SCENT BRANDING is changing how we communicate with customers at every level across every industry.
Sue Phillips, President of Scenterprises Ltd., will reveal exciting new environmental scent technologies for immediate and easy application to your luxury brand for scenting personal space, offices, showroom and retail spaces, hotels, spas and casinos. She will also demonstrate a revolutionary wireless technology that is computer programmable for video, gaming and ultimately television application.
Additionally, Ms. Phillips will discuss the latest trend of utilizing The Perfume Studio Custom Signature Fragrance Experience for Corporate Sales Meetings and Teambuilding events, Spouse Programs, Inspirational and Motivational events. Attendees will be taken on a complimentary ‘Fragrance Journey’ to experience 18 perfume blends and they will have the opportunity to create their own Signature Perfume for purchase at the end of the presentation.
--------------------------------------------------------------------------------
About Sue Phillips
Sue Phillips, international fragrance expert, was born in South Africa, resides in New York, and is a recognized branding, sales and marketing executive. Sue’s distinguished career includes senior executive positions at Elizabeth Arden, Lancôme and Tiffany & Company.
As vice president of fragrance at Tiffany's, she introduced and successfully launched Tiffany perfume for its 150th anniversary in the USA and worldwide.
Sue has been responsible for re-branding and re-imaging companies and developed strategic licensing opportunities for major apparel companies seeking to enter the personal care market. She created innovative fragrance board games, which were used to launch a major women’s fragrance. For five years Sue acted as Adjunct Professor, Cosmetic & Fragrance Marketing at Fashion Institute of Technology, training a new generation of fragrance marketers.
In 1992, Sue formed Scenterprises Ltd, a global fragrance consultancy focused on: product development, marketing, sales and strategic brand development. Scenterprises Ltd, has successfully implemented initiatives for Avon, Bath & Body Works, Chanel, Oilily and Trish McEvoy to name a few.
Today, Sue develops environmental scenting for the retail, hospitality and gaming industries for top hotels, spas, resorts and casinos. She helps to “scent-brand” selected properties with their own proprietary fragrance. Recognizing the potential of environmental scenting and scent branding, Sue is at the forefront of this burgeoning new industry. In addition, Ambient Scenting through computers, video games and Television is the new way to diffuse scent for interactive, multi-sensory initiatives for Cooking Shows, Video Games and innovative special events programs, available through Sue’s company.
In 2008, Sue’s company, Scenterprises Ltd, was named USA Distributor for The Perfume Studio, UK, offering custom perfume seminars and workshops for individuals, couples, groups, the bridal market, spas, salons and corporate team building initiatives. Guests are taken on a “fragrance journey” to evaluate 18 exquisite blends, and learn about the magic and joy of fragrance. This is an ideal initiative for Teambuilding, Customer Appreciation, Motivational and Inspirational events for Corporations as well as Individuals.
Sue is a contributing editor of Glow Beauty Magazine, Vuvuzela, the new online South African magazine, vuvuzelamagazine.com, and is a Contributing Editor of HAPPI –(Household and Personal Products Industry)Magazine, and has written many articles on fragrance, and the correlation of Smell and Taste, and is a frequent guest speaker at industry seminars. Sue appeared on Fox Business TV, KUSI TV, and San Diego Living TV, and was named the “IT” Girl on www.askmattandtamsen.com.
--------------------------------------------------------------------------------
About Joanne Cardello
Joanne Cardello is a beauty industry expert with 20+ years of experience with leading cosmetics companies. She has held senior domestic and global marketing positions with P&G Prestige, The Estée Lauder Companies, Gemini Cosmetics Inc., Parfums Givenchy and Yves Saint Laurent.
She has led brand management for Dunhill, Montblanc, Ellen Tracy, Izod, Tommy Bahama, Origins, Tommy Hilfiger, Aramis and Prescriptives International.
Joanne directed all aspects of concept development, package design, product development and creative advertising for Dunhill Pursuit, Dunhill Fresh, Dunhill Pure, Femme de Montblanc and Montblanc 100th Anniversary commemorative diamond fragrance, the first Izod fragrance and the Tommy Bahama Set Sail South Seas franchise.
Joanne brings her wealth of corporate experience to Scenterprises Ltd.
--------------------------------------------------------------------------------
About Scenterprises
We have a passionate interest in just about anything that nurtures the senses through the fragrance experience.
We work with some of the leading consumer brands in the world, including Tiffany, Burberry, Lancôme, Avon, Lancaster, Trish McEvoy, Oilily, Bath & Body Works, Chanel and many more. We create new products to define branding, promotional and licensing strategies in order to deliver high-impact fragrance collections.
As arbiters of fragrance trends, we have a true scents of style. Our fingers are on the pulse of the beauty industry.
Scenterprises offers multi-sensory experiences taking clients on a fragrance journey to create their very own custom perfume. In addition to personal fragrances we create branded scented environments to scent brand properties such as hotels, spas, retail outlets and other commercial spaces.
--------------------------------------------------------------------------------
Return to Top of Page
2011 NEW YEAR, NEW SCENT INNOVATION
How would you like to be able to sit at your computer and have your favorite scent be emitted from your computer, and at the same time be connected to the brand’s website and sign up for all kinds of fabulous promotional programs?
Well you can!
This is a new year and all kinds of innovative scent diffusion applications are happening.
Scenterprises is at the forefront of Scent and Fragrance Innovation with partners around the globe!
Also, imagine popular Video and DVD games and programs where characters go through dungeons, smoke, volcanic fire, caves and eventually meet a fabulous princess and as you are watching and listening, you can actually smell the dark pungent smell of dungeons, the acrid smell of smoke, and fire from volcanoes, the dank mossy smell from caves and the wonderful vanilla aroma?
This is the latest Scent technology and the application is wonderful for Cooking shows – Rachel Ray no longer has to wish for ‘smell-o-vision” – we have SCENT-O-VISION and it is here.
We offer Signature Scent and Custom Fragrances for personal care as well as for Environmental and Ambient Scenting!
Contact us. You will love the latest, most innovative concept in multi-sensory offerings And scent-branding
Scentfully,
Sue
www.scenterprises.com
Well you can!
This is a new year and all kinds of innovative scent diffusion applications are happening.
Scenterprises is at the forefront of Scent and Fragrance Innovation with partners around the globe!
Also, imagine popular Video and DVD games and programs where characters go through dungeons, smoke, volcanic fire, caves and eventually meet a fabulous princess and as you are watching and listening, you can actually smell the dark pungent smell of dungeons, the acrid smell of smoke, and fire from volcanoes, the dank mossy smell from caves and the wonderful vanilla aroma?
This is the latest Scent technology and the application is wonderful for Cooking shows – Rachel Ray no longer has to wish for ‘smell-o-vision” – we have SCENT-O-VISION and it is here.
We offer Signature Scent and Custom Fragrances for personal care as well as for Environmental and Ambient Scenting!
Contact us. You will love the latest, most innovative concept in multi-sensory offerings And scent-branding
Scentfully,
Sue
www.scenterprises.com
Subscribe to:
Posts (Atom)