CREATING A CUSTOM SCENT IS A GREAT WAY TO REFLECT YOUR PERSONALITY & INDIVIDUALITY!

 One of the best compliments you will ever receive when you hug someone is "You smell great!"

The sense of pride and confidence you will feel is palpable when people ask you what you are wearing, and you say: “It’s mine”.  When the fragrance you wear is your very OWN it validates who you are and the choices you make.

The shift in fragrance over the last 40 years reflects socio, economic and political trends and today it is all about Customization!

  

In the 1970’S, CLASSIC & DESIGNER FRAGRANCES were the rage! Classic fragrances such as Chanel, Arpège, Shalimar, White Shoulders were popular. Fragrances from French and American designers emerged as Designers expanded their fashion brands with fragrances.  “Chloe” by the House of Chloe, “Opium” from Yves St. Laurent, “Obsession” from Calvin Klein were just some of the more popular scents wafting in the air.

In the 1980's and 1990's, Celebrity Scents started to populate with the first major Celebrity fragrance from Elizabeth Taylor: "White Diamonds". Soon thereafter, every Celebrity realized that having their own fragrance would appeal to their fans (and expand their bank balance!) 

At the time of the Millennium, the feeling of nostalgia returned with a longing for the 'good old days' and many familiar classic scents enjoyed a resurgence. Chanel has withstood the test of time and still sells well at the holidays.

 
From 2000 to today, almost every Celebrity from Lady Gaga , Madonna, Kim Kardashian and Beyoncé to Justin Bieber, Taylor Swift and Pharrell Williams has a fragrance. The proliferation of Celebrity Scents is vast and the fragrance shelves are filled with Celebrity Scents. Every Reality star now has a fragrance and the choice is overwhelming.  Consumers are confused with such an enormous range of scents.

Customization is now becoming popular as consumers are realizing that they can reflect their own individuality and personality with their own scent creation. Their life experiences are unique to them and everything they wear should reflect that. So, why wear what everyone else wears when you can truly create your own scent? Bespoke Perfumery used to be the realm of the wealthy or nobility. Napoleon had his own scent. Fragrance houses such as Caron and Guerlain created bespoke perfumes for royalty and the formula took several months, sometimes even years, to create and the formula was stored in a secret vault. 

Today, Custom scents are available to everyone, with companies such as Scenterprises and The Scentarium creating a beautiful, educational, ‘scentertaining’ experience at a fraction of the price.

In an hour, with a Fragrance Expert, you can discover the magic and mystery of fragrance, become fascinated by the history of scent, learn about the vocabulary of fragrance, evaluate a range of exquisite blends and then select 3 or 4 you love, and create your very own fragrance. You can even “name” it and receive a Certificate of Registration authenticating your formula. And, when you are ready to reorder, your creation will be sent to you.  This way, when you walk down the street and are asked “What are you wearing?" you will smile and know that it’s YOURS! Personalization is the new YOU!

WHAT’S NEXT FOR THE FRAGRANCE INDUSTRY?

Find out from Sue Phillips, Fragrance Expert who launched TIFFANY, BURBERRY, TRISH McEVOY and fragrances for AVON and more!

In a crowded fragrance market, estimated at between $28billion - $35billion(depending on which research company you follow),  the Celebrity Scent category has now lost it’s bloom!

In just the same way that Social, Political and Economic trends have shaped our past, present and future, Fragrances can reflect those macro trends!

From as early as 1953 Celebrities have aligned themselves with fragrance. The fragrance category was mostly dominated by designers with one of the first, L’interdit by Givenchy, who collaborated with Audrey Hepburn for this iconic fragrance in 1953. Norman Norell launched his fragrance “Norell” in 1968 and then Karl Lagerfeld introduced “Chloe’ in the late 70’s. And who can forget the incredible spicy “Opium” by Yves St Laurent, which personified the 70’s? Then Giorgio Beverly Hills fragrance was launched in 1981 by Fred Hayman and then-wife Gale Hayman with a fanfare normally reserved for a major perfume house launch, and never before seen for an independent boutique brand. Since then the Celebrity category blossomed with Cher’s “Uninhibited’ in 1987 and Elizabeth Taylor’s “White Diamonds” in 1991.

As the economy slowed down in the 90’s the watery, transparent fragrance “L’eau d’Issey” was in sharp contrast to the heavy distinctive florals of the previous decade as consumers pulled back from showy opulence!  And once nostalgia set in as the new millennium began, with a desire for the classics of the past and a resurgence of much-loved classics gained momentum once again with fragrances by Chanel, Dior, Yves St Laurent enjoying popularity.

In the last decade Oud fragrances became popular as perfumers went back to the earliest roots of perfumery and concocted modifications based on oud and incense. And Rose is now becoming the new darling (once again) as the inspiration and epitome of femininity!

Over the last few years, every Celebrity, Actor, Sports figure, Artist , Photographer, Talk Show host and Liquor companies have launched fragrances and the proliferation of celebrity and designer scents continues.  The consumer has become confused with such a large array of fragrances that seem similar.

However, with social media burgeoning, between Twitter, Facebook, Pinterest, Instagram and others, the consumer is now  voicing their thoughts on blogs about fragrance and ‘bespoke’ perfumes is becoming the NEW trend.

Why Custom Perfumery?  Previously once the domain of Royalty and the very wealthy, who wanted an exclusive fragrance for themselves and didn't mind waiting for months or years for it to be developed,  technology has made fragrance development a lot more available. Consumers are now able to enjoy affordable luxurious fragrances for themselves, and don’t have to wear what everyone else wears.  They learn about the magic and mystery of fragrance at seminars and create their own at Scenterprises (www.scenterprises.com)

SPRINGTIME IN NY

Is it nearly the end of March already? After a few weeks of glorious weather, a cold Spring day today reminded us that we aren't completely out of the cold spell. Still, it is wonderful to glimpse early signs of Spring blossoms peaking out from leaves and happy bright yellow daffodils in the stores!
Exciting news at Scenterprises! We have been invited to participate at an Editor's Event on Thursday March 29 to present an 'uplifting'scent seminar at which we will take everyone on a 'fragrance journey' and discuss perfume ingredients which bring joy and happiness, as well as give everyone the opportunity to create their own personalized, individual fragrance.
On Monday April 16 we shall be collaborating with a spectacular diamond company, Royal Asscher (Since 1854) www.royalasscher.com and shall be creating Custom Perfumes and a tiny diamond shall be included in each atomizer....Diamonds and Perfumes - wonderful accessories for the ladies. Limited Space so check out our Calendar of Events and make sure you reserve your space early. RSVP info@scenterprises.com
On Thursday April 19th the Association of Real Estate Women (AREW) Charitable Fund will host an evening of make-up, scent, style and more. At the “Put Your Best Face Forward” event, guests will walk a step and repeat and be photographed red carpet style; have lips and eyes done by makeup experts; be able to refresh their fashion style for spring with tips from a top expert; and discover their custom scent.
The evening also includes refreshments, participation in drawings for make-up or head shot sessions and a complimentary gift bag. Make-up and services will be provided by Julia Dalton-Brush, Bruch Beauty Makeup & Hair Artistry. Other participating professionals include Victoria Janshvili, photograper; Julia Roth, style/image consultant; and Sue Phillips, Scent Image.
On April 25th , GLOW BEAUTY MAGAZINE'S Spring edition will be launched at NYU Langone Medical Center's Joan H. Tisch Center for Women's Health. As GLOW'S Fragrance Editor, I am thrilled that my article "The Healing Art of Perfume" is featured in this magzine that supports Women's Health and features Dr. Nieca Goldberg of The Tisch center. www.glowbeautymagazine.com
Also, don't forget that the next big 'celebratory' holiday is Mother's Day....and creating a custom perfume is a wonderful gift to give Moms. I shall be at Saks Fifth Avenue in NY and will help determine which fragrance family consumers like, so that we can make suggestions to try all the magnificent new perfumes they might like to try!
As always, I am passionate about fragrance and am thrilled to be able to share this with you.
Scentfully,
Sue

Fall is here and you can change your fragrance just as the seasons change!

Have you ever dreamed of creating your own fragrance just as each new season inspires you to change your wardrobe? At Scenterprises, Sue Phillips, international fragrance expert, and fragrance editor of GLOW BEAUTY MAGAZINE takes you on a fragrance journey to learn about the magic and mystery of scent to show you how to create your very own Custom Perfume. We have an exquisite range of perfume blends created by The Perfume Studio from the UK which spans the entire fragrance palette – from sparkling citrus notes, to light fresh and clean herbals and ozonic notes; florals that everyone will love, such as fresh , gentle , sexy, sensual and heady florals. And if you prefer sophisticated ‘oriental’ fragrances our blends of spicy, amber, and complex blends of woodsy, musky, mossy and luscious gourmand balsamic notes are warm, sensual and combine beautifully with all the blends.
It is fascinating that each of our 18 blends can be worn as a perfume on it’s own, or combined with 3 or 4 other blends to create your own Signature Perfume for men and woman. We offer events for Corporate Teambuilding programs, Bridal Showers, Bacherlorette Parties, Spouse Programs and for all Special Occasions such as Anniversaries, Birthdays, Engagements. It’s a perfect Gift item for someone or a couple that has everything!
Explore your sense of smell and come on a fragrance journey with us and discover how much fun it is to experience the one sense that triggers memory and emotion! Create your very own Custom Fragrance at a fraction of what it costs with French perfumer! Read the testimonials from our clients on: http://www.scenterprises.com/bespoke/testimonials/ about their Custom Fragrance Experience! For individual or group consultations to create your own Custom Scent: Contact: info@scenterprises.com

AUGUST IN THE CITY

Many times I am asked by clients and journalists the question:
"What is the most important aspect of fragrance?" My answer is: "Wear something you love, and something which reflects who you are!" Don't always follow the trend, because the trend might not suit you.

Seasons, Mood, Emotions all play a part in what fragrances people like and will purchase.

On hot days the last thing people want are heavy perfumes and therefore light, refreshing scents are ideal for this time of year. My ideal scents for Summer are crisp, light, refreshing scents with a hint of hyacinth (for sweetness) and sparkling citrus notes from Bergamot, Grapefruit and a hint of lemon and lime. Fruity notes are fine, but be careful that the fruity fragrances don't become too sweet and 'cloying'in the summer, which can detract from the exhilarating feeling of 'fresh and clean' - two of the most sought after characteristics of a fragrance.

The rain yesterday and today in NY are a respite from the sweltering heat and humidity of the"Dog Days of August"! Once the rain clears, there will be an energizing crisp, refreshig scent in the air and like a wonderful large window-wiper, it clears everything away.

We have had some wonderful coverage of our Custom Perfume events and thanks to Charu Suri and her fabulous team of bloggers we have had lovely articles about our TRAVEL SCENTS events.

Here are just a few of them! Enjoy reading about our CUSTOM PERFUME events from bloggers who know!

http://kittenlounge.onsugar.com/Scentsory-Journey-Sue-Phillips-Bastille-Day-18390220?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KittenLounge+%28Kitten+Lounge%29&utm_content=Twitter


http://downtowntraveler.com/2011/07/22/blogger-society-page-bing-travel-with-dhani-jones-travel-scents-tom-and-jerrys-tweetup-photos/


http://butterflydiary.com/2011/07/hosting-my-first-travel-event-travel-scents-with-sue-phillips/

http://www.prettyconnected.com/2011/08/making-scents-with-sue-phillips/

SUMMER IN THE CITY - HOT, SEXY and SCENTED!

What an incredible busy few months! We have been preseting Custom Perfume events for companies like AOL, we did a pre-mother's day event for SAKS Fifth Avenue, parties for 50th Birthday Parties, Events at JUVA SKIN CARE SALON and in general making the world smell wonderful!

At a recent ISES EVENT for the BIG APPLE AWARDS I was thrilled to meet many EVENT planners and they are a great group. It was wonderful to introduce them to our Custom Perfume and Environmental Scenting initiatives. I was fortunate enough to meet Steve Fried of GREAT PLACES and he invited me to write a blog for their website. What an incredible busy few months! We have been preseting Custom Perfume events for companies like AOL, we did a pre-mother's day event for SAKS Fifth Avenue, parties for 50th Birthday Parties, Events at JUVA SKIN CARE SALON and in general making the world smell wonderful!



At a recent ISES EVENT for the BIG APPLE AWARDS I was thrilled to meet many EVENT planners and they are all a great group. I was fortunate enough to meet Steve Fried of GREAT PLACES and he invited me to write a blog for their website:

http://www.greatplacesdirectory.com/blog/summers-%E2%80%9Csenses%E2%80%9D-sizzle

It was posted today and am delighted that I can add that to the roster of publications I write for: GLOW BEAUTY MAGAZINE, HAPPI, VUVUZELA and now GREAT PLACES.

Isn't it terrific that New York passed the Gay Rights Marriage Bill? We anticipate many weddings in the next few months, and we would love to celebrate right along with them and Custom Scent their Events.

Our Sense of Smell is the most powerful we have and yet it is the most ignored. This Summer, indulge yourself and experiment with magnificent herbs and spices and inhale those aromas. They will relax you, entice you, stimulate you and make you feel incredible!....maybe sexy too!!! The magic and mystery of fragrance, Perfume, Aroma or Scents....whichever you call them.....they trigger memory and emotions and can transport you to a time and place from long ago.
Create Your Own Perfume and indulge your senses!
Contact us to schedule a time to explore the wonders of scent.....like no other it will increase your happiness quotient!

if you would like to make a comment we would love to hear from you.
Please "like" us on facebook at www.facebook.com/scenterprises and follow us on twitter at:@scentfullysue

Many thanks
Scentfully,
Sue
Scentfully
Sue






http://www.greatplacesdirectory.com/blog/summers-%E2%80%9Csenses%E2%80%9D-sizzle