JULY - a time to celebrate Independence, Individualty and Gratitude.

July prompts us to think about Food, Fun, Fireworks, Friends and of course Fragrance! 

Scents are lighter, effervescent, and keep us feeling cool and refreshed. Of all the senses, Fragrances touch our deepest emotions, reflect the true spirit of a person and should be as individual as you are!

The seasons affect everything we wear, eat and feel – including the scents we choose. When the heat turns up, Americans turn to lighter scents in everything from body lotions and perfumes to clothing fabric softeners.

Americans tend to prefer citrus and floral scents, but in the summer US sales of fragrance tend to decrease or stay flat. At the same time, sales of light body misters and lotions increase, as consumers don’t want to wear a ‘heavy’ scent.

Many new summer scents help reflect and enhance these changes in mood and attitude. One notable reason for this is the fragrance shift from the deep, dark, woodsy notes of the fall and winter, to the lighter citrus and floral scents that reflect the fun, fresh, spirited feeling of summer. Many winter perfumes are too heavy and strong for the summer, so people often choose this time to switch to fragrances that are lighter.

With the change of season, we suddenly experience light-heartedness and upbeat feelings, which are reflected in the fragrances we wear—hence why so many lighter scents are offered in the summer.
Happy Summer Scent-lovers!
Scentfully
Sue

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