SCENTFULLY YOURS
A blog about how to create your own perfume. Everything to do with the Art of Perfumery, Scents, Aromas & Fragrances. Custom Scent Events, Fragrance Branding, Perfume Parties, Environmental Scenting and smelling and feeling wonderful! The fragrance experience for everyone!
Monday, August 19, 2019
Thursday, May 9, 2019
Wednesday, December 19, 2018
Friday, September 22, 2017
Retailers, Time To Brand Your Store With A Signature Scent - Pumpkin Spice, Anyone?
In creating the Lincoln Navigator experience, the brand led with scent, not the other four senses, since scent has a direct connection to customers’ emotions. “Fragrance is one of the most powerful aspects of 'experiences,' linking memory and emotion to an event,” Phillips says, noting the current trend in retail is to bring experiences into the consciousness of customers, “so much so that Nordstrom is rolling out an 'experiential' store without inventory.” Retailers need their own sweet smell of success, too As retailers prepare for fall and the buildup to the holiday season, it’s time to think about engaging that most powerful yet largely overlooked customer experience offered with a signature scent. It could create a whole new dimension to the shoppers’ experience that will translate into more sales. “Traditional retailers get ready for fall with in-store decorations, eye-catching window promotions and colorful displays reflecting the changing seasons,” Phillips says. “Seasonal scents such as pumpkin spice are traditional fall scents in the USA that can be diffused through candles or different scent diffusers. Eucalyptus, burnt orange and cinnamon spices also bring to mind fall. Peppermint reminds us of the crisp smell of winter snow, and evergreen, cranberry, mulled spices and sage are the smell of Christmas. There is nothing more entrancing than linking all the elements atmospherically in a consistent way in a store ― colors, architecture, ambiance, displays and aroma ― so that the look, feel and scent are all related.” Phillips believes that retailers are ignoring the tremendous power that a signature scent, perhaps rotated on a seasonal basis, could bring to their store. “Retailers should focus on offering thoughtful, comprehensive 'experiences,' and scent is a pivotal characteristic of the look, feel and smell of the new season,” she says. “Fragrance is personal branding,” Phillips says regarding the work she does creating signature scents for her clients. But, she stresses, fragrance can be powerful branding for brands and retailers, too. “Scents make memories and recall memories from the past. Retailers need to realize that tapping into those emotions and memories makes for a better retail experience, and numerous studies have shown that when there is a pleasant aroma in the store, consumers linger longer and sales increase.” In my book, Shops that POP! 7 Steps to Extraordinary Retail Success, I stress the need for retailers to imprint their stores on the customers’ memory. Based on science, one of the best ways to do that is through their nose, not their eyes. Once the store is in the customers’ memory, it truly becomes part of the customer, embedded in their imaginations. For a retailer, there is no more powerful space than the customers' mind to occupy, as Mad Men's Don Draper understood when he explained the strategy behind his Heinz pitch: “The greatest thing you have working for you is not the photo you take or the picture you paint; it's the imagination of the consumer. They have no budget, they have no time limit, and if you can get into that space, your ad can run all day.”
Q&A with America’s Leading “Scentrepreneur”
SEPTEMBER 20, 2017
Wednesday, September 20, 2017
Sue Phillips at The Emmys – in the Luxury Gifting Suite
Fragrance Expert Sue Phillips launches new fragrance kits
Fragrance expert Sue Phillips will be introducing her new fragrance kits, the Sue Phillips House of Fragrance Ménage à Trois kits, Sparkling Citrus, and Glamorous Floral, at the Indie Beauty Expo in NYC on August 22-24 at 550 Washington St. New York, NY 10014. At the Beauty Expo, Sue will be displaying all of her original scents, along with her new fragrance kits, which will be released for this Holiday season 2017. Priced at $145 SRP, they will be available at http://www.suephillips.com and select speciality stores.
The Sue Phillips Ménage à Trois kits will include a Signature Scent consisting of an exquisite Sparkling Citrus plus three Perfume Enhancers, which can be sprayed and layered over each other so that you can create and enhance your own unique fragrance daily, depending on your mood or the occasion. The second kit is Glamorous Floral plus three different Perfume Enhancers, which can be worn alone or layered several times for day and night scents.
“Embrace and enhance your moods for any occasion– from day to night – innocent to sultry – fresh to captivating with our Signature Scents and exquisite Perfume Enhancers” suggests Sue Phillips.
[caption id="attachment_8113" align="aligncenter" width="300"] Sue Phillips - perfume Expert[/caption]Each bottle comes with a unique Signature perfume, and each one is specially crafted so that any combination complements each other. The perfumes are bottled in beautifully crafted 20 ml “swivel” atomizers, in chic black and gold with the 3 Perfume Enhancers in 8 ml, and available in gold, black, and silver, and will feature the Sue Phillips signature logo.
“My mission is to take fragrance OUT of the bottle and to create a magical perfume experience for my clients ….. drop by drop” says Sue Phillips. “Why wear what everyone else wears, when you can create your own?”
Sue Phillips has extensive experience consulting with brands, helping them create their own perfumes, and has worked for leading fragrance companies in executive positions such as Elizabeth
Arden, Lancôme Paris, and Tiffany. As Vice President of Tiffany, she created “Tiffany,” “Tiffany for Men,” and as General Manager for Royal Brands created “Society” by Burberry, and “Burberry for Men” fragrances. Sue also developed the original three eponymous Trish McEvoy fragrances, and has developed brands for Avon, Diane Von Furstenberg, Lancaster and many other fragrance initiatives.
Interviews with Sue Phillips are available upon request at the Indie Beauty Expo. She has appeared on HSN and TV discussing Fragrance Trends and is a leading Fragrance Expert and Adjunct Professor at LIM college.
About Sue Phillips House of Fragrance:
Sue Phillips, President & CEO established Scenterprises Inc, a global fragrance consulting company, and as Celebrities turn to the “Selfie”era, Sue recognized that customization was going to be the next fragrance trend, and created The Scentarium in TriBeCa in 2014, a luxurious perfumery and ‘oasis’ in the heart of the city, where you can create your own scent. Sue walks you through the entire perfume-making process, from taking her olfactory personality quiz to guiding you on a ‘fragrance journey to discover all her original and exquisite scents, to help you create the perfect “bespoke” scent for you.
[caption id="attachment_8114" align="aligncenter" width="814"] 18 perfume blends to create your own bespoke perfume with[/caption]Although many A-listers have visited The Scentarium (including Jamie Foxx, Katie Holmes, Won-G Bruno, Zendaya, Snooki and JWoww, Dirk Nowitzki, Lisa Vanderpump, as well as Reality Bloggers and Fortune 500 clients,) you don’t need to be a celebrity to make your own perfume. Sue Phillips believes that your perfume should be as unique as you are, for men and women, and that fragrance helps reflect your mood and creates memories. Sue is also committed to helping raise awareness about Alzheimer’s and has presented many fund-raising initiatives to help eradicate this disease, and to link the connection to Memory and Emotion through Scent.
Beauty DIY: How to Layer Fragrances to Create Your Own Signature Scent
- Play Chemist Mixing and matching fragrances inevitably requires a little trial and error. But that’s the fun part! “This is all about experimentation,” says Carlos Benaim, Master Perfumer at International Flavors & Fragrances. “There are infinite combinations that you can create, and the only way to know if one is going to work is to try it.” Point being, get ready to spend a little time spritzing and sniffing. (Pro tip: If you feel like your sense of smell is starting to burn out, take a break and smell a tissue; its neutral scent can help cleanse your palette, so to speak.)
- Look for Contrast As a general rule, people are usually drawn to fragrances that fall within one olfactive category, says Sue Phillips, President & CEO of Scenterprises & The Scentarium. That’s why even if you have 10 different perfumes in your collection, they may all be predominantly floral, clean, or supersweet. "But if you mix fragrances that are too similar, they’ll end up cancelling one another out. You want to create contrast,” explains Benaim. The easiest way to do so is to layer lighter fragrances with ones that are a bit heavier or more intense. One pairing we like: Pinrose Secret Genius Eau de Parfum and Pinrose Garden Gansgster Eau de Parfum.
- Mix It Up Using Notes It’s not just about the predominant scent when it comes to finding complementary fragrances. The top notes (what you initially smell) and base notes (the scent that lingers after application) come into play as well. Look for a fragrance with top notes you love and pair it with a fragrance that has base notes you love, says Benaim. It’s obviously a matter of personal preference, but we found that the crisp and clean Etat Libre d’Orange You or Someone Like You Eau de Parfum mixes nicely with the green lime, neroli, and jasmine base notes in the Juliette Has a Gun Anyway Eau de Parfum.
- Embrace “Less is More” Phillips likens mixing and matching fragrances to choosing spices when you’re cooking: “Individually, each spice is amazing, but if you were to combine every single one in your cabinet, you’d end up with a blend that’s overpowering and not distinct,” she says. The same goes for perfume. Start with just two scents, and possibly adding a third. “But cap it at three,” advises Phillips.
- Test It Out Resist the temptation to use your skin as your canvas since our body chemistry can interact with the fragrance and affect the final result. To set up a proper at-home test, spray each fragrance on separate cotton balls, press them together, and then toss them in a Ziploc bag. Then, open the bag and take a whiff. If you’re into the mix you’ve made, then try it on to make sure it smells good on you “This is the easiest way to see if the scents mix well together,” points out Phillips.
- Vary the Proportions Once you’ve got a combo you like, you can fine tune the formula. “Something as simple as changing the amount of each fragrance that you’re mixing can make the blend even more distinct,” says Benaim. Start with one spray of each, then try two of one and one of the other, or three spritzes to two spritzes. One blend to try: CLEAN Reserve Amber Saffron Eau de Parfum and CLEAN Reserve Velvet Flora Eau de Parfum. Experiment until you find exactly what you’re looking for, and write down exactly how you got there so that you can recreate your new signature scent in the future.
- Birchbox.com - read the article